Focused on lowering the cost wind turbine energy, Atrevida is developing an active morphing blade for wind turbines targeting specifically the massive and growing offshore wind market. It is well known that efficiency and failure are plaguing this industry. The Atrevia Science approach is the development of an active morphing blade that changes its shape to optimal geometry according to the wind conditions. The product offers increased efficiency and sheds loads that are detrimental to the system. Many in the wind turbine space argue that bigger blades, static designs that are environmentally unfriendly, along with insistence on land-based installations are old paradigms. Further, employing a very different business model, Atrevida Sciences approach of an actuated blade provides active control to increase efficiency, reduce loading, and improve stability.