News Article

Unica Continues Shopping Spree; Acquires MakeMeTop
Date: Feb 01, 2010
Author: Leena Rao
Source: TechCrunch ( click here to go to the source)

Featured firm in this article: Unica Corporation of Waltham, MA

by Leena Rao (@leenarao)
Marketing software company Unica has made its second acquisition of 2010. The Nasdaq-listed company is buying up UK-based MakeMeTop, a UK-based search bid management technology. The terms of the deal were not disclosed. Earlier this year, Unica acquired Pivotal Veracity an email marketing startup, for $17.8 million.

MakeMeTop's technology will be branded as Unica Search OnDemand. MakeMeTop will help Unica to allow online marketers to automate and optimize their keyword buys across search engines including Ask, Baidu, Google, LookSmart, Microsoft's Bing, Miva, Yahoo, and Yandex, while also manage their bidding and reporting across multiple currencies and languages.

Unica's enterprise marketing management software companies to manage web marketing efforts, including web and customer analytics, search marketing, email marketing, and website marketing/personalization. With the acquisition of MakeMeTop and email marketing provider Pivotal Technologies, Unica is trying to build a on-stop-shop marketing offering that automates most of the tasks for for optimizing web, email, search ad, display ad, and offline channels.