News Article

RuffaloCODY Announces Acquisition of Admissions Lab
Date: Apr 09, 2012
Source: Acquiring Company 10K ( click here to go to the source)

Featured firm in this article: 422 Group LLC of Tucker, GA

RuffaloCODY, the leading provider of strategic enrollment management services, announced today that it has acquired Admissions Lab, a privately-owned, web-based recruitment and admissions management services company. Together, these two organizations offer institutions strategic services in search, inquiry management, application generation, and yield enhancement shaped by an unprecedented level of communication, data integration, and analysis.

Founded in 2004 as a division of 422 Group, LLC -- Admissions Lab is the leading higher education provider of software-as-a-service programs for enrollment management. Headquartered in Atlanta, Georgia, the company brings more than 150 combined years of experience in the admissions world, and product offerings that include its Constituent Relationship Management (CRM) solution, Enrollment Manager TM. The combination of these two enrollment management groundbreakers assures clients will have unparalleled access to data, increased efficiencies, and robust analytics -- while better understanding the effect of their recruitment and admission strategies.

"We're excited to announce the acquisition of Admissions Lab. The combination of our organizations provides an even stronger enrollment partner for institutions seeking to maximize their admissions and recruiting efforts," stated Duane Jasper, President of RuffaloCODY. "We offer a comprehensive suite of services that will provide a single point of contact for everything that touches prospective students and applicants."

John Baird, President of the RuffaloCODY Enrollment Management Division further explains, "Both RuffaloCODY and Admissions Lab offer clients expertise from staff that have practical first-hand experience in the admissions world. This unique quality is one of the many factors considered in our decision to join our two organizations. We've been in their position and understand the everyday challenges they face and the strategies needed to help meet recruitment goals. This market knowledge is evident in the quality services we offer and the results we achieve on their behalf."

Al Ruffalo, Chairman and CEO of RuffaloCODY states, "Over the past two decades, the RuffaloCODY team has worked hard to establish a reputation as the industry leader -- working with colleges, universities and other nonprofit organizations -- offering strategic solutions that enhance the programs our clients depend upon. We hire the best and the brightest. The addition of the Admissions Lab staff continues this tradition of excellence and we are proud to have them join the team."

"What we find most appealing about RuffaloCODY is that, like us, their goal is to solve a broad range of problems for their clients," noted Doug Wofford, President and CEO of Admissions Lab. "Joining forces allows us to bring an unprecedented combination of knowledge, creativity, resources to bear on that goal."

About RuffaloCODY
Founded in 1991 and headquartered in Cedar Rapids, IA, RuffaloCODY employs more than 4,600 staff throughout the United States and international locations. The Company is the leading provider of enrollment management services, fundraising and outreach services, and software for institutions of higher education and high-affinity nonprofit organizations. Today, RuffaloCODY serves more than 700 organizations. The enrollment management team is comprised of former enrollment leaders from institutions across the country, and their combined admissions experience spans more than five centuries.

For more information, visit RuffaloCODY.