Formerly known as Bashpole Software Inc., Updentity is involved with the development of products and tools designed to improve communication and data-gathering methodologies. The firms products focus on both the consumer and business markets by providing a suite of products that combine Internet-based data sets with applications that connect the user to information. Updentity provides updates to contact information as a service that integrates with mobile phones and office databases. Mashalator is a database integration and data recommendation engine that powers Updentity. Using these two technologies, Updentity provides services to professional marketing partners around the world.
