LifeGen Inc. (aka Reward Deficiency Solution LLC) works in the space of DNA assessment tools to personalize medicine and dietary supplements. A vertically integrated nutrigenomic technology company with offices in the suburbs of Philadelphia PA, Austin TX, and San Diego CA. LG describes itself as a "nutrition gene therapy" company utilizing "polygenic targeting" as a platform technology for personalized medicine. Holding patents for DNA testing with a customized nutrigenomic solution. LG works in what is described as DNA-directed precision nutrition: neuroendocrine science provideing non-prescription nutrigenomic health solutions to people based on DNA targets that optimize gene expression.