Digital Bazaar Inc develops technologies and services to enable individuals and businesses to more easily buy and sell digital content via the Internet. Principals of the firm are among those pioneering payment, identity, and credential technologies that will power the next generation Web. They have been involved in Web standards for over a decade, participate in cutting edge research and development, and contribute to the open source community. One of the firm's primary products is PaySwarm, which enables creators of digital content to distribute it through the Web and receive payment directly from their fans and customers. The company has also developed Bitmunk, a public in-browser P2P commerce engine.