In May 2021 it was announced that Smart Eye -- the publicly traded Swedish company supplying driver monitoring systems for a dozen automakers - had acquired Affectiva - described as an "emotion-detection software startup" $73.5 million in a cash-and-stock deal. A spinout of MIT Media Lab, Affectiva Inc has developed "The Affectiva Q Sensor", a wearable, wireless biosensor that measures emotional arousal via skin conductance: a form of electrodermal activity that grows higher during states such as excitement, attention or anxiety and lower during states such as boredom or relaxation. The sensor also measures temperature and activity.. The firm has also developed innovative and cutting-edge products such as Affdexâ¢, facial expression recognition technology and Q Sensorâ¢, a wearable biosensor. A pioneer in Emotion AI, the next frontier of artificial intelligence, Affectiva is focused to bringing emotional intelligence to the digital world - a capacity to sense and analyze facial expressions and emotion. The firm's patented software is built on an emotion AI science platform that uses computer vision, deep learning and the worldâs largest emotion data repository of more than 4 million faces analyzed from 75 countries, amounting to more than 50 billion emotion data points. Affectivaâs SDKs and APIs enable developers to add emotion-sensing and analytics to their own mobile apps, games, devices, applications and digital experiences. Already used by more than 1,400 brands to gather insight and analytics in consumer emotional engagement. Affectivaâs emotion recognition technology is operational in many different industries including online education, healthcare, gaming, robotics, media and advertising, market research, automotive retail, human resources, training and coaching, video communication, experiential design, and in wearables and
