SBIR-STTR Award

Drug and Alcohol Prevention for College Athletes
Award last edited on: 8/20/15

Sponsored Program
SBIR
Awarding Agency
NIH : NIDA
Total Award Amount
$1,832,420
Award Phase
2
Solicitation Topic Code
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Principal Investigator
Melodie D Fearnow-Kenney

Company Information

Prevention Strategies LLC

5900 Summit Avenue Suite 105
Browns Summit, NC 27214
   (336) 334-4501
   dlwyrick@uncg.edu
   www.preventionstrategies.com
Location: Single
Congr. District: 06
County: Guilford

Phase I

Contract Number: 1R43DA023735-01
Start Date: 9/15/07    Completed: 8/31/09
Phase I year
2007
Phase I Amount
$145,756
This application proposes the development and feasibility testing of an interactive, web-based drug and alcohol prevention program for college student-athletes. There is a serious need for easily accessible and effective drug and alcohol prevention for this high-risk group. In general, college student-athletes are considered to be at greater risk for abusing alcohol, smokeless tobacco, anabolic steroids, marijuana, and amphetamines as compared to their non-athlete peers; and this use is associated with a myriad of negative consequences. Additionally, research over the past 10 years has identified unique patterns of use and motivations for use that require special consideration when targeting college student-athletes. The broad aim of this SBIR project is to use existing theory, research, and instructional technology to develop an innovative web-based drug and alcohol prevention program that will meet the drug education requirements of college athletic departments and be relevant to student-athletes. Evidence-based mediators will be targeted within the context of intercollegiate sports with the goal of reducing substance abuse and related consequences among student-athletes and improving the safety and well-being of other students on campus. Phase I will involve focus group research to determine the content and structure of the program, development of one web-based session, pilot testing of the prototype session with college student-athletes and athletic department staff, refinement of the prototype session, and development of a detailed outline of the final 8-session program. These Phase I tasks will be completed to demonstrate commercial and technical feasibility, as well as lay the ground work for full development and evaluation of the program in Phase II.

Phase II

Contract Number: 2R44DA023735-02A2
Start Date: 9/15/07    Completed: 5/31/14
Phase II year
2011
(last award dollars: 2015)
Phase II Amount
$1,686,664

College student-athletes are at increased risk of heavy alcohol use, smokeless tobacco use, and the use of performance enhancing substances as compared to non-athlete college students. Despite recent research underscoring the need for athlete-tailored interventions, there are no evidence-based options for the prevention of substance use among college student-athletes that take into account their unique patterns and motivations for use. This void leaves colleges with few easy-to-use, effective, and economical options for meeting the needs of their student-athletes and the minimum drug education requirements set by their governing organizations. The broad aim of the proposed study is to use the innovative Multiphase Optimization Strategy (MOST;Collins et al., 2005, 2007) to develop a highly effective Internet-delivered program (myPlaybook) for the prevention of substance use among college student-athletes. The MOST approach is a systematic method for making decisions about program development and adaptation that are based on the performance of individual program components. The five core lessons of myPlaybook will undergo two rounds of randomized experimentation and targeted revision. At the conclusion of the second round, the newly optimized version of myPlaybook will be assembled and evaluated in large-scale Randomized Controlled Trial (RCT). This ""beta"" version of myPlaybook will be compared to an Internet-based college alcohol intervention with proven effectiveness with general college students (College Alc;Bersamin et al., 2007;Paschall &Antin, 2008;Paschall et al., 2006). This approach will allow us to 1) develop an intervention that is optimized for considerable impact on substance use outcomes and 2) demonstrate the need for interventions specifically adapted for college student-athletes. The proposed research will be among the first demonstrations of the MOST approach for building and evaluating behavioral interventions with greatly enhanced public health impact.

Public Health Relevance:
This project has the potential to contribute to the health and safety of the more than 460,000 college student-athletes in the US. A contribution to the science of prevention will be made by demonstrating an innovative approach for the development and revision of behavioral interventions that focuses on achieving both statistical significance and optimizing public health impact.

Thesaurus Terms:
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