SBIR-STTR Award

Physical bases of facial profile preference
Award last edited on: 2/25/02

Sponsored Program
SBIR
Awarding Agency
NIH : NIDCR
Total Award Amount
$761,796
Award Phase
2
Solicitation Topic Code
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Principal Investigator
Donald B Giddon

Company Information

Health Programs International

277 Linden Street
Wellesley , MA 02481
   (781) 235-2995
   hpi@ziplink.net
   N/A
Location: Single
Congr. District: 04
County: Norfolk

Phase I

Contract Number: 1R43DE010292-01A1
Start Date: 00/00/00    Completed: 00/00/00
Phase I year
1993
Phase I Amount
$50,000
The overall objective is to determine the relation of changes in the physical dimensions of the face to measurable subjective judgments of acceptable appearance. Perception of tolerance for deviations from "normal" will be quantitated using psychophysical methods. A user-friendly computer program will be developed to present a series of digitally-modified images of gradations of changes in physical dimensions of the soft-tissue profile (STP) as continuous rather than discrete changes, much like a flower blossoming in continuous slow motion. Specifically, the anterior-posterior (A-P) positions of the upper (UL), lower lips (LL), chin and vertical dimension will change continuously from extreme positions of unacceptability. Without an intermediate operator, the respondent indicates acceptability by pressing a computer-interfaced button until the feature is no longer acceptable. The measurement of perceived deviation from "normal"-appearing faces is critical to understanding the bases of social behavior toward persons who differ from accepted but unspecified standards of physical appearance. Ultimately, a data base of ranges of tolerance for physical deviation of individual features will be provided for use by clinicians now relying on intuition or anthropometric norms, particularly for persons with craniofacial deformities, as well as for women tyrannized by media-promulgated "standards" of youth, thinness and attractiveness

Phase II

Contract Number: 2R44DE010292-02A2
Start Date: 00/00/00    Completed: 00/00/00
Phase II year
1996
(last award dollars: 1997)
Phase II Amount
$711,796

The overall objective of this Phase II research program is to develop a prototype computer imaging product for relating changes in physical dimensions of the soft tissue profile (STP) to measurable subjective judgments of acceptable and most pleasing appearance. Using psychophysical methods, data will be collected to provide 1) a measure of perceptions of self and others in relation to anatomical correlates; 2) a revalidation of the method with a more diverse group of patients and non-patients varying in gender, age, socio-cultural background, and craniofacial anomalies; 3) validation of clinical usefulness by demonstrating enhanced doctor/patient communication, compliance, and patient satisfaction with treatment outcome. This research will lead to new, now unavailable psychometric protocols which will complement existing anatomically-based orthodontic and surgical treatment planning computer programs, improve predictions of treatment results, and Increase the psychosocial well-being of the patient. The clinical usefulness of this method for relating changes in the physical dimensions of the full face and other body area will also be explored. PROPOSED COMMERCIAL APPLICATION: The proposed computer imaging software will ultimately be marketed for use in orthodontic, orthognathic, and plastic surgical treatment planning. With modification it can be applied to psychiatric/psychological practice, criminal identification procedures, fashion design, and psychophysical application to other sensory systems