SBIR-STTR Award

Resisting Pressures to Drink, Drive & Ride: a Videodisc
Award last edited on: 9/24/18

Sponsored Program
SBIR
Awarding Agency
NIH : NIAAA
Total Award Amount
$540,957
Award Phase
2
Solicitation Topic Code
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Principal Investigator
Katherine A Farrell

Company Information

SBS Inc

109 Henning Drive
North Wales, PA 19454
   (215) 855-7278
   N/A
   N/A
Location: Single
Congr. District: 01
County: Montgomery

Phase I

Contract Number: 1R43AA007947-01
Start Date: 9/14/92    Completed: 8/31/94
Phase I year
1989
Phase I Amount
$38,764
This project assesses the possibility of developing interactive videodisks to teach adolescents refusal skills to deal with pressures to use alcohol. Using an already-produced experimental linear videotape, Phase I activities will include the identification of specific educational objectives, production of a flow chart of the entire program, and assessment of the acceptability of such a program to teachers and students. Development and evaluation activities will also be developed and tested. Potential markets will be identified and assessed.

Anticipated Results:
Refusal or resistance skills are of critical importance in the prevention of many health problems. If videodisk-assisted instruction is effective in improving these skills, there would be wide applications in schools, and in social and treatment agencies. The likelihood that this technology would be effective with different ages and different health problems would further commercial applications.National Institute On Alcohol Abuse And Alcoholism (NIAAA)

Phase II

Contract Number: 2R44AA007947-02A1
Start Date: 00/00/00    Completed: 00/00/00
Phase II year
1992
(last award dollars: 1994)
Phase II Amount
$502,193

The project aims at increasing the effectiveness of an educational program to increase adolescents' ability to refuse alcohol and to resist pressures to ride with a drunk driver or drive after drinking alcohol. A ten-lesson interactive videodisc based instructional program will be developed for level I (disc player plus remote control or barcode reader) or level III (computer control) use. The program will be subject to careful formative and end point evaluation. The complete program will be tested with a three-group design (videodisc based instruction, non- videodisc instruction, and no instruction) involving approximately 108 classrooms of 9th grade students. The program is designed to capture two powerful educational strategies: resistance skill development and interactive videodisc instruction