SBIR-STTR Award

The Development and Evaluation of the GECKOS (Generating Employee Crowdsourced Knowledge for Organizational Solutions) System
Award last edited on: 10/25/2018

Sponsored Program
SBIR
Awarding Agency
DOD : Navy
Total Award Amount
$1,207,115
Award Phase
2
Solicitation Topic Code
N172-131
Principal Investigator
Michael J McCloskey

Company Information

361 Interactive LLC (AKA: Studio 361 Interactive Inc)

714 East Monument Avenue Suite 201
Dayton, OH 45402
   (937) 743-0361
   info@361interactive.com
   www.361interactive.com
Location: Single
Congr. District: 10
County: Montgomery

Phase I

Contract Number: N68335-18-C-0043
Start Date: 10/10/2017    Completed: 4/10/2018
Phase I year
2018
Phase I Amount
$224,820
Identifying and resolving organizational inefficiencies often requires hiring external consultants. The capabilities of collaborative crowdsourcing, however, provide an opportunity for organizations to leverage their own employees to achieve this task. We propose the development of GECKOS (Generating Employee Crowdsourced Knowledge for Organizational Solutions), a tool that integrates a wide range of algorithmic capabilities to identify and resolve organizational inefficiencies efficiently and effectively. GECKOS brings together expertise in crowdsourcing algorithm development, distributed team performance, collaborative team motivation, decision making, and human-automation design. It will provide organizations with a continuous improvement capability that incorporates contributions and insights across all organizational levels and units. Consideration of anonymity, motivation, team and task design, data aggregation, and other factors will be critical to the design of GECKOS, as will the experimental plan and associated metrics to validate its effectiveness. Cognitive analyses and human-centered principles will guide the design of collaborative workspaces and rulesets governing interactions to promote collaboration.

Benefit:
GECKOS will provide several tangible and marketable benefits over traditional, external consulting approaches, including continuous analysis capability, lower cost, and a more informed picture of organizational inefficiencies and solutions across levels and units. These features have significant appeal to our candidate organizational partners, and likely many others, as well as to the military organizations for whom we currently conduct organizational analyses. These represent tangible and immediate customers.

Keywords:
hierarchical organizations, hierarchical organizations, Algorithms, Human-Machine Teaming, organizational inefficiencies, Decision Making, collaborative crowdsourcing, Crowdsourcing, Distributed Teams

Phase II

Contract Number: N00014-19-C-1011
Start Date: 3/5/2019    Completed: 9/4/2021
Phase II year
2019
Phase II Amount
$982,295
We will develop GECKOS (Generating Employee Crowdsourced Knowledge for Organizational Solutions), a collaborative crowdsourcing system to enable large organizations to identify and resolve organizational inefficiencies using only their own personnel. We bring expertise from a range of areas (including cognitive science, systems engineering, information systems, interface design, and organizational analysis) to tackle this challenge. Our integrative, multidisciplinary approach leverages innovations in collaborative crowdsourcing research and our relationships with large partner organizations to design, implement, and test collaborative-crowdsourcing concepts in organizational settings. During Phase II Base, we will develop the GECKOS platform, crowdsourcing algorithms, and workspace configurations. We will experimentally evaluate individual and combined GECKOS algorithm/workspace configurations which, once shown effective, will be integrated into the GECKOS system. Finally, we will evaluate the integrated, fully functional GECKOS system within a large organization. During Phase II Option, we will identify and develop the capabilities required to increase the generalizability of the GECKOS system across organization types. The generalizability of the GECKOS system will also be evaluated. The final GECKOS system will be capable of effectively identifying and resolving inefficiencies in a wide range of organizations (without external assistance) and using only the organization’s own workforce.