Formerly doing business as WorkSmart Labs, Noom Inc's mission is to make healthy living a seamless part of everyday life. Basic premise: the best way to attract people to a healthier lifestyle is to develop products that make it enjoyable. Using a smartphone, Noom products engage cutting edge technology to accurately monitor progress, o provide expert advice and analysis to keep on track. By making the experience relevant to each user, a personalized plan is developed that makes weight loss attainable and fun. After fonding, the WorkSmart Labs team first worked on developing smarter exercise equipment to enhance to typical cardio workout experience. The project led to the development of CardioTrainer, the leading fitness application on the Android smartphone platform. The companyâs latest product Noom Weight Loss Coach, is a digital weight loss coach in someone's pocket. The Coach gives simple, daily tasks that help create positive lifestyle changes for long-term weight loss. Plus, the Coach tracks how well these tasks (and any extra ones) are done and adjusts to progress and ifestyle. Noomâs intelligence is based on the work of nutrition and weight loss experts. Noom Coach provides motivation with encouraging messages, a daily Noom score, reminders, and user support forums. The companyâs other products include the Racing premium features for CardioTrainer; and Calorific, a free food tracking application. As of receipt of their Phase II from NIH in 2018, the firm has now passed the 500 employee threshold and is no longer SBIR elig
