In September 2012, Kitenga was acquired by Dell along with Quest Software andbecame part of Dell's Business Intelligence Software Solutions Group. Dell had two goals with Kitenga [ recognizing that there is a dearth of data scientists in the world, one goal is to make it easier for DBAs and IT staff members who are in charge of managing Hadoop clusters by providing wrappers around MapReduce code and creating libraries of MapReduce jobs. A second goal with Kitenga is to help information be shared broadly with easily consumable visualizations, and to support users in separating the signal from noise. The new release continues the emphasis on the bifurcated target audience Hadoop managers as well as consumers of big data analytics, notes Schloss. Kitenga Analytics added new search, indexing and sentiment analysis functionality to help organizations better understand and analyze information that combines both unstructured and structured data.