Drought Diet Products develops agricultural technology and solutions that enhance water-efficiency for a variety of applications and industries. One of the firm's primary products is an Aquifer Pipe that offers a more sustainable irrigation solution that uses less water and energy over traditional methods. The solution is a subsurface wicking system that creates a virtual water table at a depth plant roots can reach. This solution decreases water loss from sprinklers and drip irrigation and also offers labor, soil, and energy advantages. The firm has spun off multiple other brands with products that are related to energy and water conservation for agriculture, with an overall mission of increasing net zero water farming (NZWF).