Safesense Technologies LLC, spun out of the Western Michigan University (WMU), develops sensor technologies that utilize flexible electronics and have applications in sports, physical therapy, and medical diagnostics markets. The firm's primary solution is a helmet sensor used in football that integrates into existing helmets and can provide full profile mapping of the intensity and location of impact to assist in both sports metrics and evaluating possible head injuries. In addition to football, this solution has uses for lacrosse, hockey, boxing, military and law enforcement, or any other situation where knowledge of impact force and location is important.