in
the OTC environment
This targeted email is
addressed to those specific SBIR-involved firms - a total of 288 SBIR
awardees – which a carefully crafted keyword/key-phrase drill-down of our
proprietary databases suggest have technical capability(ies) relevant to the
areas of Cholesterol & Cardiovascular disease.
With an emphasis on lowering cholesterol and improving
cardiovascular health, these topics are offered among the several areas of
collaboration interest indicated by Novartis OTC
that will be addressed in considerable detail at a specially
convened, by-invitation/by-selection event to be held September 21-22.
2011 at a location close by the Novartis OTC
facilities in Parsippany NJ.
Objective: getting to mutually valuable working relationships.
Full listing of areas of all the technology collaboration interest areas are
listed below. Detail on each Topic Area and on all aspects of this
project on the event site.
http://www.inknowvation.com/novartis-inknowvation-at-work
An exploratory area of interest for Novartis
OTC:
It is important to stress that while the Novartis Pharmaceuticals and
Biomedical Research (NIBR) divisions have a longstanding and important presence
in the cardiovascular and metabolic diseases space, this entire space would
appear to be a new area of interest for Novartis
OTC. Respondents with relevant expertise who are
interested in learning more about this interest by OTC personnel should bear
that in mind as they move forward re. seeking possible selection for
participation in this event.
In the role of Tech Seeker:
Novartis OTC has been for some time
one of large number of major and mid-sized corporations with which we now work
on an ongoing basis in their role of Tech Seeker. Working from the defined
technology development needs they have provided to us we engage our powerful
proprietary databases to enable ready and expedited access by the Tceh Seeker
to SBIR-involved firms working in space relevant to their areas of technical
and business interest.
Seriously to hone the effectiveness of their full and effective access into the
talent pool of SBIR awardee, a growing number of those firms – Novartis OTC being the most recent – are
opting to sponsor a specially designed, highly interactive event focused
entirely to their particular collaboration interests. Called inknowvation@work®, this event is organized
around our enabling them structured access to those specific small firms
with
Site Registration required: precursor to selection
To protect your data and that of the host Tech Seeker, full access to, and
usage of, the site by those in receipt of an email like this one requires Site
Registration
http://www.inknowvation.com/novartis-inknowvation-at-work/registration
What can you do on the site?
Find out more and make your case for Event Participation Selection
Once you are Site Registered, your
interest in a possible (and relevant) working relationship is assumed.
That condition also assumes that you
All
these data – detail on the site - will be part of that used by Novartis
personnel to determine if there would be mutual value in your being in
Parsippany on September 21-22.
With the define objective of any inknowvation@work®
session being actual working relationships, no-one wants to waste your
time by your being event-involved unless there is significant
common-ground interest.
All that pre-event information exchange can be handled on site in your private
and secured Work Space on the Event site. Based on those data
Novartis personnel will decide to which approximately 30 SBIR Awardees
they will extend invitation to participate in this no-cost event.
Event Location: importance
By careful design, all inknowvation@work®
events – which feature a single large corporation in the role of Tech
Seeker - are held close by a primary facility of the featured firm. A
major benefit of this siting of the event is that, because they can do
other business during that trip, Event Participation usually engages a range of
Senior Corporate Management and others affiliated to the Tech Seeker who would
not normally attend such sessions.
This event is no exception. In addition to US based senior personnel, a
number of high level persons from the Swiss Headquarters are scheduled to be
present and actively event involved. This approach creates the very
useful advantage of
All that tends to support the effort overall and subsequent can mean buy-in to
the approach of enabling SBIR collaboration(s) have several times already
proved valuable downstream at both the individual deal and overall approach
level.
_____________________
Not your area of expertise?
By careful mining of our sophisticated SBIR-STTR relational databases, the
effort is to ensure that only small firms with capabilities relevant to
this particular area are in receipt of this email.
That said,
We apologize therefore if you are not the one whose expertise addresses the
subject area of this email. If however, we got it right, and you – the
company or the person - has expertise potentially relevant to the designated
task to hand – and/or to other listed areas of interest - let us actively
encourage you to go to the event site to find out what this is all about.
_______________________________________
Why?
Needs-driven approach = high rate of
deal-flow
That said, almost by design, not all
of these are major deals. In fact - based on considerable experience of
which deals work out and which come to nothing - we actively encouraged a
first-time working relationship in particular to be lower-risk and staged.
Both parties need time to build the trust and respect factors that
underpin most viable, ongoing and longer-term relationships – which is often
what we, you and they are looking for.
At a minimum, ASSETs involved small firms report creating useful points of
contact with the large firms which proved valuable subsequently.
Why such a high rate of return?
It’s about meeting a real need:
In strong contrast to most showcase-type events in which SBIR awardees
participate, all components of the ASSETs®
approach begin from the technical needs and business interest of the larger
firm – whom we designate the Tech Seeker. These needs MUST be
real. Tire kicking and window shopping is explicitly not allowed.
>From that set of requirements, what we do is always
Bottom Line:
When has any SBIR event in which you
were required to participate given you
Getting to a deal:
Initiated by long-time SBIR advocate Ann Eskesen to support achievement of
in-use condition of developed technologies of SBIR involved firms, the premise
is always that if small firms involved and making presentation
that the odds that common ground will be found and deals made are likely
to be quite good. We anticipate that, given the level of interest
at appropriate levels in Novartis, this event will be no exception
_________________
Novartis OTC Areas of Collaboration focus for
September 21-22, 2011 inknowvation@work® event
to be held in Parsippany, NJ:
Therapeutic space
Broad impact areas of focus
____________
Ann Eskesen
Innovation Development Institute
45 Beach Bluff Avenue Suite 300
Swampscott, MA 01907-1542
_____
Voice: (781) 595-2920
Email: ann.eskesen@inknowvation.com
Web: http://www.inknowvation.com