Event schedule

Event Schedule
With emphasis on getting to viable working relationships, all ASSETs events are carefully designed to provide the context and structure for extensive interaction between participants - by definition a highly dynamic process. With the schedule ever a Work-in-Progress, therefore, program additions, some re-definition of sessions and time-tweaking will likely continue until a few days before the event convenes.
TUESDAY November 9, 2010  
Time Session Title and Description
11:30 AM
On-site Registration and Package Pick-up
Light lunch is served: As a courtesy to participants who will have traveled in that morning and may not have had time to get lunch, a simple soup/ salad/ make-your-own sandwich buffet is available
Set-up of Poster Exhibits:  Scheduled as an integral part of each Tech Seeker Breakout and to run coincident with the Evening Gala Reception, the intent is to make Poster space available BOTH

  • to SBIR awardees whose pre-event materials and interactions have caused them to be invited and
  • to those interested P&G personnel with early-stage projects that potentially seek external involvement.

Objective: to get people talking substantive, technical business
All arrangements for available slots must have been made pre-event.


Conference begins:
This later-than-usual event start is usefully designed to ease travel arrangements, to limit extent of out-of-office time and incurred accommodation costs.
 12:30 PM Procter & Gamble: Welcome
Speaker David Lawson, P&G Healthcare
Format: Context setting presentation
Working description: This session welcomes the SBIR awardees in attendance and other guests and sets the tone for the overall course of events over the next two days
12:35 PM Working title:  Why is P&G doing this?  Addressing the challenges of the changing US Healthcare system: P&G Healthcare taking the lead;  P&G's Open Innovation Modes
Speaker Kevin Driscoll, Director, Global R&D, Procter & Gamble Health Care Format: Context setting presentation
Working description: This opening session sets the tone and context for this event by discussing the original, creative concept of Connect & Development.  Major focus is to the fact that P&G Healthcare is particularly focused to using SBIR talent to address projects that are longer term - with expected impact to come 5-7-10 years out.
1:05 PM Forecasting Healthcare needs over the next decade
Speaker Rod Falcon, Institute of the Future Format: Context setting presentation
Working description:  This speaker is being asked to address this issue with some consideration of what that may mean re. the types of business opportunity that could define the new space as well as to look at Health Trends over the period to 2020
1:30 PM ..realizing the value of SBIR
Speaker Ann Eskesen, Innovation Development Institute Format: Context setting presentation
Working description:  With over 19,000 firms having been SBIR-STTR involved to date - including many now famous companies - in excess of $31B of R&D funding already awarded and an annual commitment of some $2.5B across eleven participating federal agencies, the population of technology-based small firms that are SBIR awardees is arguably the largest concentration of technical talent.   
      Usefully thought of as a massively distributed R&D facility, many of those in larger and mid-sized firms having Tech Seeker responsibility - like P&G HealthCare - are actively seeking to engage some part of that talent to meet their own business objectives.  However, simply dealing with the extensive capacity and considerable diversity of SBIR writ large can be a daunting challenge.
       With some background re. how SBIR came about, a broad overview of the extent of that achieved Tech Seeker activity and with what sort of outcomes will be addressed.
1:55 PM Working title: Examining the practicalities and realities of large firm/small firm collaborations
Discussants Kevin Driscoll, Procter & Gamble
RoseAnn Dabek, former Patent Attorney (retired), Procter & Gamble
Joanne Hyland, Radical Innovation Group
Jan Twombly, The Rhythm of Business, Inc
Format: Talk Show
This session is structured to be a free-wheeling, interactive discussion -- more like an at-the-dinner-table conversation of experienced players than a panel session with prepared presentations.  Grounded in actual case experience and involving discussants with considerable large firm-small firm relationship experience, the objectives here are

  • to suggest why a collaboration might be the option of choice
  • to touch briefly on forms of relationship
  • to discuss the types of projects that lend themselves to collaboration
  • but particularly to examine the sort of things which come up when two/more entities try to work together on a project - warts and all

Session is explicitly designed more to raise the relevant issues than to have the answers. Some of the issues raised will be teased out by the panelists in subsequent presentation sessions.

2:25 PM Refreshment break
2:45 PM Tech Seeker overviews: Addressing P&G Healthcare needs through fostered SBIR relationships
This set of Plenary Session presentations will feature, in turn, key players representing each of the THREE primay areas of focus within P&G Healthcare.  Each will provide useful overview of their particular areas of collaborative interest as a precursor to the more in-depth group working sessions, at poster interactions and one-on-ones that define the balance of this two-day event.
Speaker: Jennifer Bell, Digestive Wellness, Marketing P&G HealthCare Format: Analytical presentation
Speaker: David Tomasi, Respiratory, Marketing P&G HealthCare Format: Analytical presentation
Speaker: Stewart Wilson,  Swiss Precision Diagnostics (SPD), Chief Science Officer Format: Analytical presentation
3:45 PM First set of In-A-Nutshell Presentations
Offered at various times throughout the Event, these 5-8 minute presentations by invited SBIR Awardees synopsize the Capability Statement of the firm.  Presenters will have had pre-event opportunity to select their time slot.

  • Submitted Nutshells from all presenting firms will be on the Event CD included in the Event Package. 
  • An alphabetized listing of all Presenting SBIR Awardees to include a brief statement of their areas of expertise, will be available in hard copy - called the Green Sheets - included in the Event Package.
  • All presentations will be audiotaped and, post-event, will be available for download from the Event Site

Individual time allocations strictly enforced
Timekeeper:
     Scott Silva, Innovation Development Institute
Presenting firms in order:
     Cindy Burklow:  Naprogenix, Inc., Lexington, KY
     Paul To:  Emota.net Inc., Mountain View, CA
     Mark Druy:  Physical Sciences, Inc., Andover, MA
     David Mead:  Lucigen, Middleton, WI
     Roy Hammerstedt:  APD Life Sciences, Inc., State College, PA
     Daniel Chang:  Synthia, LLC, Gualala, CA
     Robert Peura:  Grove Instruments, Inc., Worcester, MA
     David Bergstein:  Zoiray Technologies, Inc., Boston, MA

4:35 PM
Sub-Set of Poster Exhibit area Opens
This period will feature Poster specific to the just completed set of SBIR Awardee Nutshells. 
Private viewing by Tech Seekers
Refreshment Break for all Other Attendees
4:50 PM Concurrent Tech Seeker Breakouts: 
Access to these sessions is not limited to the previous group of SBIR Nutshellers. Any SBIR awardee interested in that space is invited to attend
Poster Exhibit area Opens:
Set up in the general area of the Gala Reception, will remain open 

  • through rest of the day's events
  • and into next day

Poster Space (pre-booked) is available for

  • BOTH SBIR Awardees
  • AND interested P&G personnel

With most Posters expected to have an emphasis to particular technology(ies) and many participants having expertise relevant to more than one area of application, the option to have multiple posters can be arranged.

Each Tech Seeker has complete autonomy re. how they use their breakout time. However, in this context we generally suggest a format which encourages exploratory general questions by the SBIR awardees with the focus of getting a better handle on what the Tech Seeker is looking really for.  The value of the group approach to this important effort is that someone else invariably will ask the question that had not yet occurred to you.
     SBIR attendees are reminded that this session is less about determining  'does my particular technology fit' as it is about providing you opportunity to achieve a better overall understanding of what the Tech Seeker has in mind; what is not of interest;  what has already been tried etc.
    It is our experience that discussion in these sessions also often moves to process - how decisions are made re. with whom they will work;  forms of working relationship that might be on the table; the sort of money available;  how IP is handled etc.

Important note: each of the THREE areas of P&G Business Focus represented at this event has quite different procedures, expectations etc.
      It is likely, therefore, that most awardees with cross-discipline capabilities will need to sit in on more than one of this concurrent Breakout Sessions. Therefore, to ensure that no-one miss important information and iterations, though they will inevitably be different, each Tech Seeker will offer a second working session on the second day of the event and will also participate in a wrap-up Plenary Session Q/A.

Breakout I.A:
Digestive Wellness
Breakout I.B:
Respiratory
Breakout I.C:
Swiss Precision Diagnostics (SPD)
5:30 PM Gala Reception
The essence of any effective meeting is one in which event structure and facilities layout encourages and supports chance interaction and opportunity to talk. It often seems that more useful connections are made and business done over a glass of wine and some good food than perhaps in any other context. Take advantage.
7:00 PM Day's Formal Program Concludes
WEDNESDAY, November 10, 2010  
7:15 AM Enhanced Continental Breakfast
 8:00 AM Welcoming remarks
Speaker David Lawson, P&G Global Health Care, Connect & Develop
 8:10 AM P&G Healthcare and SBIR – New Pathways to Growth
Speaker Joanne Hyland, Radical Innovation Group
Format: Analytical presentation
SBIR companies and large, established companies are at different phases in their organizational existence.  SBIR companies are looking to cross the reservoir from technology development to commercial success.  Yet, these companies often lack the scalability to grow into a stand-alone business.  On the other hand, large companies, such as P&G, are focused on protecting and growing their existing market and customer base as well as finding new pathways to growth.  SBIR-funded companies offer an attractive solution for more strategic growth yet a large chasm exists between the entrepreneurial model required for a technology startup company and the efficient systems in place in a large firm to support the status quo.  Enabling the worlds of innovation and operational excellence to co-exist within P&G and learning how to develop and nurture a symbiotic relationship with SBIR companies is critical to drive more significant growth.  This session will focus on answering the following questions:

  1. What are the cultural differences that need to be understood?
  2. What are the right questions P&G and SBIR companies should be asking of each other to determine business potential?
  3. How do two dissimilar organizations learn to communicate and work effectively together?
 8:40 AM Preparing for Success: The Right Way to Build Long-term Collaborations
Speaker Janice Twombly, The Rhythm of Business, Inc Format: Analytical presentation
For most companies, it is no longer a question of whether to ally, rather how to do it right. Partnering brings specialized management challenges, requiring a different mindset, new ways of interacting, and the bridging of boundaries and cultures. Done poorly, collaborative relationships waste resources, create unnecessary risks, and exhaust people. Historically, more than half of these relationships fail because of management-related reasons. However, the tools and techniques of the discipline of alliance management provide insight and guidance that substantially increase the likelihood of success.

Successful partnering begins within the organization and requires focus and attention throughout the lifecycle of the relationship. This session highlights:

  • What makes innovating with a partner so different from going alone
  • Elements of the collaboration agreement that are critical for long-term success
  • Essential steps to prepare the organization for truly collaborative relationships
9:10 AM Second set of In-A-Nutshell Presentations
Offered at various times throughout the Event, these 5-8 minute presentations by invited SBIR Awardees synopsize the Capability Statement of the firm.  Presenters will have had pre-event opportunity to select their time slot.

  • Submitted Nutshells from all presenting firms will be on the Event CD included in the Event Package. 
  • An alphabetized listing of all Presenting SBIR Awardees to include a brief statement of their areas of expertise, will be available in hard copy - called the Green Sheets - included in the Event Package.
  • All presentations will be audiotaped and, post-event, will be available for download from the Event Site

Individual time allocations strictly enforced
Timekeeper:
     Scott Silva, Innovation Development Institute
Presenting firms in order:
     Presenter's name:  Name of firm, City, State
     Presenter's name:  Name of firm, City, State
     Presenter's name:  Name of firm, City, State
     Presenter's name:  Name of firm, City, State
     Presenter's name:  Name of firm, City, State
     Presenter's name:  Name of firm, City, State
     Presenter's name:  Name of firm, City, State
     Presenter's name:  Name of firm, City, State

10:00 AM
Sub-Set of Poster Exhibit area Opens - featuring Poster specific to Awardee Nutshells. Private viewing by Tech Seeker.
Refreshment Break for all Other Attendees
10:20 AM Concurrent Tech Seeker Breakouts
General Access into the Poster Exhibit area re-opens

Each Tech Seeker has complete autonomy re. how they use their breakout time. However, in this context we generally suggest a format which encourages exploratory general questions by the SBIR awardees with the focus of getting a better handle on what the Tech Seeker is looking really for.  The value of the group approach to this important effort is that someone else invariably will ask the question that had not yet occurred to you.
     SBIR attendees are reminded that this session is less about determining  'does my particular technology fit' as it is about providing you opportunity to achieve a better overall understanding of what the Tech Seeker has in mind; what is not of interest;  what has already been tried etc.
    It is our experience that discussion in these sessions also often moves to process - how decisions are made re. with whom they will work;  forms of working relationship that might be on the table; the sort of money available;  how IP is handled etc.

Breakout I.A:
Digestive Wellness
Breakout I.B:
Respiratory
Breakout I.C:
Swiss Precision Diagnostics (SPD)
 10:50 AM Getting Down to Business: Group One
At this stage in the event, there will have been opportunity for useful interaction between participating SBIR Awardees and the various players from within P&G who have some role in the externally focused, Tech Seeking function.  Informal interaction (group and ad hoc one-on-ones) will almost certainly have been happening and will likely continue. 
       "Getting down to Business" session(s) are offered as supplement to those experiences.
       The effort to allow each of the participating small firms a specific block of time in which to do their own thing.
       Pre-event, each SBIR firm will select their own slot in ONE of the TWO sessions like this offered.  Each firm may have only ONE such session.  However, into that slot they can determine precisely how they wish to use their time.  Our experience is that people can be very creative.  In the past, these blocks of time have been used for:

  • Simply to schedule one-on-one appointments - though sometimes with time slots of different duration.  Pre-event P&G personnel will have been able to indicate their interest in one-on-one so that the time-holder can judge the extent of interest and can allocate their time accordingly.
  • Group working session - essentially the small business equivalent of a Tech Seeker breakout with the discussion following the direction implied by participant questions and comments
  • Some form of products demonstration - as relevant, live or on-video
  • Extended version of their Nutshell presentation with built-in Q/A session
  • ... a combination of some, or all, of the above
SBIR Awardee 1 SBIR Awardee 2 SBIR Awardee 3 SBIR Awardee 4
SBIR Awardee 5 SBIR Awardee 6 SBIR Awardee 7 SBIR Awardee 8
SBIR Awardee 9 SBIR Awardee 10 SBIR Awardee 11 SBIR Awardee 12
 12:00 PM Luncheon: buffet style
 12:30 PM After Lunch presentation: Understanding the Consumer
Speaker Molly Findlay: The Procter & Gamble Company Format: analytical presentation
Session description in preparation
1:00 PM Relocate to Plenary session room: 
Third set of In-A-Nutshell Presentations
Offered at various times throughout the Event, these 5-8 minute presentations by invited SBIR Awardees synopsize the Capability Statement of the firm.  Presenters will have had pre-event opportunity to select their time slot.

  • Submitted Nutshells from all presenting firms will be on the Event CD included in the Event Package. 
  • An alphabetized listing of all Presenting SBIR Awardees to include a brief statement of their areas of expertise, will be available in hard copy - called the Green Sheets - included in the Event Package.
  • All presentations will be audiotaped and, post-event, will be available for download from the Event Site

Individual time allocations strictly enforced
Timekeeper:
     Scott Silva, Innovation Development Institute
Presenting firms in order:
     Presenter's name:  Name of firm, City, State
     Presenter's name:  Name of firm, City, State
     Presenter's name:  Name of firm, City, State
     Presenter's name:  Name of firm, City, State
     Presenter's name:  Name of firm, City, State
     Presenter's name:  Name of firm, City, State
     Presenter's name:  Name of firm, City, State
     Presenter's name:  Name of firm, City, State

 1:50 PM Getting Down to Business: Group Two
At this stage in the event, there will have been opportunity for useful interaction between participating SBIR Awardees and the various players from within P&G who have some role in the externally focused, Tech Seeking function.  Informal interaction (group and ad hoc one-on-ones) will almost certainly have been happening and will likely continue. 
       "Getting down to Business" session(s) are offered as supplement to those experiences.
       The effort to allow each of the participating small firms a specific block of time in which to do their own thing.
       Pre-event, each SBIR firm will select their own slot in ONE of the TWO sessions like this offered.  Each firm may have only ONE such session.  However, into that slot they can determine precisely how they wish to use their time.  Our experience is that people can be very creative.  In the past, these blocks of time have been used for:

  • Simply to schedule one-on-one appointments - though sometimes with time slots of different duration.  Pre-event P&G personnel will have been able to indicate their interest in one-on-one so that the time-holder can judge the extent of interest and can allocate their time accordingly.
  • Group working session - essentially the small business equivalent of a Tech Seeker breakout with the discussion following the direction implied by participant questions and comments
  • Some form of products demonstration - as relevant, live or on-video
  • Extended version of their Nutshell presentation with built-in Q/A session
  • ... a combination of some, or all, of the above
SBIR Awardee 13 SBIR Awardee 14 SBIR Awardee 15 SBIR Awardee 16
SBIR Awardee 17 SBIR Awardee 18 SBIR Awardee 19 SBIR Awardee 20
SBIR Awardee 21 SBIR Awardee 22 SBIR Awardee 23 SBIR Awardee 24
 2:55 PM Clash of the Titans -- Does It Need to Be
Speaker RoseAnn Dabek, former Patent Attorney (retired), Procter & Gamble
Format:  presentation
Offered by the former Patent Attorney to P&G who, in that capacity and since, has had extensive SBIR and other small firm experience, the description for this session is still being developed.  With the insider's perspective on the inherent challenges of small firm-large corporation collaboration, this session promises to offer considerable food for thought, practical insights and, very likely, challenge to action.
 3:30 PM Let me ask you this.....
Panelists Kevin Driscoll, Director, Global R&D, Procter & Gamble Health Care
David Lawson, P&G Global Health Care, Connect & Develop
Ann Eskesen, Innovation Development Institute
RoseAnn Dabek, former Patent Attorney (retired), Procter & Gamble
Format: Open Q/A session
This popular interactive Q/A and working wrap-up to many events of this type organized by the Innovation Development Institute is designed to engage as a group several of the P&G professionals whose technology needs were at the heart of this event. 
     Participating small firms and other involved over the previous two days are actively encouraged to ask their questions and to provide useful feedback re. they see what will have almost certainly been useful interaction can be taken to the next level.
4:00 PM Networking Reception
Formal conference activities conclude