News Article

Smule Acquires Khush To Further Boost Their Music Cred
Date: Dec 01, 2011
Author: Greg Kumparak
Source: Tech Crunch ( click here to go to the source)

Featured firm in this article: Khush Inc of Atlanta, GA

by Greg Kumparak

Smule, makers of such fine musically-tuned iOS apps as Ocarina, Magic Piano, and I Am T-Pain, have just announced their intentions to acquire Khush, the equally music-minded company behind LaDiDa (you sing, it generates a beat) and Songify (you sing/talk/cough/howl, it bends the tune into a song). Wonder-Twin powers, activate!

The amount of the purchase wasn't disclosed, though I hear that this combined cash-and-stock deal was mostly the latter. Everyone involved seems to see the deal as more of a melding of minds and mission statements than an exit for anyone at Khush, so the terms were built to keep everyone around for a while.

Smule and Khush are more similar than even their musically-matched mindsets would immediately indicate. Take their co-founders, for example: Smule's Ge Wang is an assistant professor at Stanford's Center for Computer Research in Music and Acoustics. Khush's Parag Chordia, meanwhile, is a professor of music at Georgia Tech and the director of their Music Intelligence lab. Left hand, meet right hand.

While Smule has thus far been an entirely West Coast company (with offices in Palo Alto and San Francisco), the Khush folks will continue to operate out of Atlanta, Georgia and act as an independent studio. Songify and LaDiDa will both be getting support for Smule's "Sonic Network", which allows users to create, share, and collaborate on their musical creations.