News Article

SBG Labs and Rockwell Collins to Develop "Switchable Waveguide" Displays
Date: Apr 12, 2012
Source: Company Data ( click here to go to the source)

Featured firm in this article: SBG Labs Inc of Sunnyvale, CA

SUNNYVALE, Calif., Apr. 12th, 2012 - SBG Labs, Inc. ("SBG"), world leader in electro-holographic materials and devices, announced it has signed a ten year agreement with Rockwell Collins to bring to market next-generation avionics and military displays based on its breakthrough DigiLens®, Switchable Waveguide Technology

SBG has developed a unique electro-holographic material and recording process that enhances the optical architecture of transparent displays, making use of thin, flat "switchable waveguide" optics. The use of waveguide optics in displays has already transformed illumination in smartphones, tablets, PC's and TV's, delivering super thin form factor. Here, non-switching waveguide optics couple light from tiny LED's to "edge light" the display. Emitted light is trapped in an ultra thin glass or plastic sheet and efficiently guided to backlight the LCD panel. Samsung, Sharp, and LG have been leaders in waveguide backlights and today deliver three millimeters thin displays for products including the iPad3. The DigiLens® Switchable Waveguide Technology takes flat panel waveguide optics to the next level, going beyond purely illumination, but guiding actual images. In doing so, the large glass LCD display panel itself can be replaced with a tiny edge-lit silicon microdisplays.

Dr. Jonathan Waldern, SBG Labs founder and CTO, commented, "Our long term agreement with Rockwell Collins highlights the commercial opportunity our DigiLens® photonics has for next generation Avionics Displays. Whilst working with the Rockwell Collins Advanced Technology Group, we have also appreciated the deep bench of engineering and managerial talent. However, due to our rapid business growth, we are immediately seeking experienced Optical Engineering staff at all levels."

"Our collaboration with SBG is a prime example of our open innovation initiative which is chartered to identify existing technologies that bring value to our customers," said John Borghese, Vice President, Advanced Technology Center for Rockwell Collins.

Rockwell Collins is a pioneer and world leader in the development and deployment of innovative avionics solutions supported by 20,000 employees worldwide. The recent certification of its avionics systems on the Boeing 787 Dreamliner airplane testifies to the company's preeminence in next generation advanced displays and avionics.

About SBG Labs Inc. SBG Labs Inc. is an optical technology company that has developed a revolutionary new electrically switchable holographic device called a Switchable Bragg Grating. The electro-holographic optical technology merges breakthroughs in nano material science and optical software processing by recording holographic optics into its proprietary nanocomposite electro-optical material. SBG technology has broad applications in many everyday products, including displays, imaging, optical switches and integrated optical micro devices.