VAL Health is a behavioral economics firm. The companyís health-related incentive solutions are based on team membersí rigorous scientific studies that demonstrate that how one offers incentives is often more important than the size of the incentive. The company delivers improved results with lower incentive costs through its evidence-based incentive platform, VAL Health Rewards. The company applies behavioral economic science into practice to develop high impact wellness solutions and customized health-related incentive programs to increase participation, engagement and outcomes. As of 2014, VAL Health is developing software which runs incentive-based health progrograms specifically targeting smoking cessation.