Company Profile

Unica Corporation (AKA: Unica Technologies Inc)
Profile last edited on: 10/10/22      CAGE: 4K2F6      UEI: YPJYNY3JVS69

Business Identifier: Enterprise marketing management software enabling management of web marketing efforts
Year Founded
1992
First Award
1993
Latest Award
1997
Program Status
Inactive (Acquired)
Popularity Index
Is this YOUR Company?
Ensure accuracy and completeness of YOUR Company Profile by completing the brief Survey Instrument attached
Do you know about this Awardees?
Let us encourage you to provide any data which would enhance the completeness of this firm's profile.

Location Information

170 Tracer Lane
Waltham, MA 02451
   (781) 839-8000
   unica@unicacorp.com
   www.unica-usa.com
Location: Multiple
Congr. District: 05
County: Middlesex

Public Profile

In August 2010, it was announced that Unica Corporationhad been acquired by IBM in a cash-for-shares transaction. Formerly called Unica Technologies Inc, the firm had been in the business of providing electronic Customer Relationship Management (eCRM) and Enterprise Marketing Automation (EMA) solutions for Internet and all direct marketing channels. The company's enterprise marketing software helps businesses identify, measure, and predict customer behaviors and preferences. Its software suite enables users to conduct large-scale, personalized marketing campaigns, incorporate enterprise data, and analyze the effectiveness of marketing efforts. Unica also offers consulting, installation, integration, and training services.

Extent of SBIR involvement

User Avatar

Synopsis: Awardee Business Condition

Employee Range
500+
Revenue Range
Over 50M
VC funded?
Yes
Public/Private
Publicly Traded
Stock Info
NASDAQ : UNCA
IP Holdings
5-9

Awards Distribution by Agency

Most Recent SBIR Projects

Key People / Management

  Yuchen Lee -- President

  Catrina Logan Boisson -- Marketing and CX Specialist

  Chris Rossetti