Company Profile

Locately Inc (AKA: Cadio Inc)
Profile last edited on: 7/24/15      CAGE: 5SJG8      UEI:

Business Identifier: location analytics technologies combining GPS signals with mobile surveys to understand how consumers make decisions
Year Founded
First Award
Latest Award
Program Status
Inactive (Acquired)
Popularity Index
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Location Information

76 Summer Street 5th Floor
Boston, MA 02110
   (617) 501-3544
Location: Multiple
Congr. District: 08
County: Suffolk

Public Profile

Formerly known as Cadio Inc., in August 2012 Locately Inc was acquired by Service Management Group (SMG). Locately is a full-service shopper insights firm offering services in the US and Canada. The firm is pioneering the next-generation intercept – replacing the traditional in-person shopper intercept with a new big data solution that leverages the power of mobile. Expertise is anchored in the science of location analytics: mining huge volumes of location data from mobile phones to understand where and how people shop. The firm's technology platform detects visits and sends shoppers in-the-moment mobile surveys to understand what they do and why, and measures the awareness and impact of in-store shopper marketing activations

Extent of SBIR involvement

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Synopsis: Awardee Business Condition

Employee Range
Revenue Range
VC funded?
Privately Held
Stock Info
IP Holdings

Awards Distribution by Agency

Most Recent SBIR Projects

Year Phase Agency Total Amount
2011 2 NSF $648,395
Project Title: System for Location-Based Mobile Consumer Analytics

Key People / Management

  Thaddeus Fulford-Jones -- Chief Executive Officer

  Drew Volpe -- Chief Technology Officer, Co-Founder

  Eric Weiss -- Chief Scientist