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Profile last edited on: 2/22/2019
141 Tremont Street #4
Boston, MA 02111
  (617) 399-8269
Business Identifier: Crowdsourcing and market research in developing markets
Public Profile:
Formally doing business as TxtEagle and Jana Mobile, Jana offers crowdsourcing and market research in developing markets. Jana is a mobile platform that connects brands with emerging market consumers through reciprocal advertising. Janas platform creates a two-way conversation between brands and consumers. These conversations deliver insights to the brand through mobile-based ad campaigns and drive consumer action by incentivizing members with free airtime on their mobile phones. This exchange takes place on the companys opt-in consumer facing platform, mCent. Through its partnerships with 237 mobile operators, Jana aims to redirect the $200 billion spent on traditional advertising into consumers pockets and focus brands marketing efforts on a more relevant, data-driven advertising stream. Clients who are using Jana to drive action include: CNN, Microsoft, Johnson & Johnson, Nestl, Unilever, P&G, Danone, Google, and General Mills.

 Synopsis: Awardee Business Condition
Year Founded First SBIR Year Date of Last Award
Employee Range VC funded? IP Holdings
Revenue Range Private/Public Exchange/Symbol :
 Most Recent SBIR Projects
Year Phase Agency Dollars Project Title
Large-Scale Analysis System for Mobile Crowdsourcing

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Contact information

Innovation Development Institute, LLC

   45 Beach Bluff Avenue, Suite 300
     Swampscott,  MA 01907-1542

  Tel:  (781) 595-2920