Jana
JanaProfile last edited on: 2/22/2019
141 Tremont Street #4Boston, MA 02111
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Business Identifier: Crowdsourcing and market research in developing markets
Public Profile:
Formally doing business as TxtEagle and Jana Mobile, Jana offers crowdsourcing and market research in developing markets. Jana is a mobile platform that connects brands with emerging market consumers through reciprocal advertising. Jana’s platform creates a two-way conversation between brands and consumers. These conversations deliver insights to the brand through mobile-based ad campaigns and drive consumer action by incentivizing members with free airtime on their mobile phones. This exchange takes place on the company’s opt-in consumer facing platform, mCent. Through its partnerships with 237 mobile operators, Jana aims to redirect the $200 billion spent on traditional advertising into consumers’ pockets and focus brands’ marketing efforts on a more relevant, data-driven advertising stream. Clients who are using Jana to drive action include: CNN, Microsoft, Johnson & Johnson, Nestlé, Unilever, P&G, Danone, Google, and General Mills.
Formally doing business as TxtEagle and Jana Mobile, Jana offers crowdsourcing and market research in developing markets. Jana is a mobile platform that connects brands with emerging market consumers through reciprocal advertising. Jana’s platform creates a two-way conversation between brands and consumers. These conversations deliver insights to the brand through mobile-based ad campaigns and drive consumer action by incentivizing members with free airtime on their mobile phones. This exchange takes place on the company’s opt-in consumer facing platform, mCent. Through its partnerships with 237 mobile operators, Jana aims to redirect the $200 billion spent on traditional advertising into consumers’ pockets and focus brands’ marketing efforts on a more relevant, data-driven advertising stream. Clients who are using Jana to drive action include: CNN, Microsoft, Johnson & Johnson, Nestlé, Unilever, P&G, Danone, Google, and General Mills.
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