Formally doing business as TxtEagle and Jana Mobile, Jana offers crowdsourcing and market research in developing markets. Jana is a mobile platform that connects brands with emerging market consumers through reciprocal advertising. Janaâs platform creates a two-way conversation between brands and consumers. These conversations deliver insights to the brand through mobile-based ad campaigns and drive consumer action by incentivizing members with free airtime on their mobile phones. This exchange takes place on the companyâs opt-in consumer facing platform, mCent. Through its partnerships with 237 mobile operators, Jana aims to redirect the $200 billion spent on traditional advertising into consumersâ pockets and focus brandsâ marketing efforts on a more relevant, data-driven advertising stream. Clients who are using Jana to drive action include: CNN, Microsoft, Johnson & Johnson, Nestlé, Unilever, P&G, Danone, Google, and General
