FarmSense is pioneering computational entomology to drive innovation in agriculture developing its proprietary FlightSensor™, to provide real-time insect counts for farmers, enabling faster access to critical data that can inform pesticide use and impact crop yield. The company has developed to in-use condition optical sensors and novel classification systems based on machine learning algorithms to identify and track insects: real time information provided by their sensorsthat allows for early detection and - by extension - timely deployment of pest-management tools, such as insecticide or biocontrols. Current in use mechanical traps for monitoring may only yield important intel 10 to 14 days after the bugs’ arrival. Usefully understood as a smart-trap developer for agricultural application, FarmSense is employing optical sensor technology to monitor insects in the fields. The firm's patented algorithm captures flying insect signals from the field and sends this categorized data that - with other environmental information - serveing to enable early detection to reduce pesticide use and thereby increase crop yields. With areas of focus to include the impact of Japanese Beetles and Gypsy Moths as invasive species, the effort of the Farmsense principals is to leverage modern computational power to mitigate the harmful effects of insects while also enhancing the beneficial impact of insects.