Event Schedule

Event Schedule
THURSDAY December 8
FRIDAY December 9

With emphasis on getting to viable working relationships, all ASSETs events are carefully designed to provide the context and structure for extensive interaction (formal and informal) between participants - by definition a highly dynamic process. With the schedule ever a Work-in-Progress, therefore, program additions, some re-definition of sessions and time-tweaking will likely continue until a few days before the event convenes.

It should be stressed that an ASSETs Forum is NOT organized as a Conference where the emphasis is on Speakers and podium-to-audience Content sessions. That is not what this is about.  However, those considering Event participation are encouraged to look at the several somewhat differently designed offerings which tackle issues relevant to the task of Large Firm-Small firm collaborations.

THURSDAY December 8, 2011  
Time Session Title and Description
9:00 AM
On-site Registration and Package Pick-up

Set-up of Poster Exhibits: Poster Exhibits will be primarily located in the John Hancock Room.  Access to the area for set-up purposes will be available all morning and into the afternoon.

...click to see details

10:00 AM Conference begins: This later-than-usual event start is deliberate: a simple expedient designed to facilitate travel arrangements.  Most event participants can travel in on the morning of the first day. This limits out-of-office time and, not trivially, also reduces the incurred accommodation costs (one night, not two).
Welcoming remarks: The right people in the room:
Speaker Ann Eskesen, Innovation Development Institute Format: Context setting presentation
Arguably, the SBIR Community overall is now the largest single concentration of technical talent and, collectively, can usefully be seen as a mirror for what is going on in the economy.
     Driven by important structural changes in the economy and across all industry segments, large and mid-sized firms are shifting/have shifted a key part of their technology and business development activity to engaging external talent.  Accessing the extraordinarily diverse pool of talent that is SBIR-STTR has become an important factor in how many of those with external outreach responsibility in large corporations do their jobs.
     Out of the challenges inherent in doing that has been developed the ASSET system. Grounded in powerful databases tracking a range of relevant information about SBIR awardees collectively and individually, how this very different needs-driven process works is examined.
     Of consequence both to the Tech Seekers involved in this event and to participating small firms, and to set the stage for this event, this deliberately thought-provoking session will also examine some of the issues implicit in how effectively to do business together.
10:45 AM What is driving major and mid-sized corporations to look outside.  The concept of Open Innovation
Discussants Moderator:  Ann Eskesen,  Innovation Development Institute

Christine A. Carberry, Carberry Consulting, formerly VP Biogen-Idec

Format: Talk Show - interactive discussion
As many of the other Tech Seekers in attendance as can be persuaded to participate
     "Open innovation ... assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology".         Henry Chesborough. Open Innovation: the new imperative for creating and profiting from technology. Harvard Business School Press 2003.
     Variously interpreted the term Open Innovation has entered the business lexicon to describe the fact that most large and mid-sized corporations at some level now work from the assumption that closed, self-sustaining systems - for so long described business operations in large firms - are no longer viable.
     Implicit in the Open Innovation concept is that few corporations can sustain operations - still less achieve growth - based entirely on internal capabilities and resources. They must collaborate with others.
     Structured as a free-wheeling, interactive discussion - far more like an at-the dinner-table conversation of experienced players than a panel presentation with prepared presentations - this session will examine this way of doing business from the perspective of the larger firms. Involving those with responsibility for enabling large firm-small firm relationships in their corporations, discussion is grounded in actual case experience. How does this play out in their firms? Why are they at this event? What do they expect to get out of it?
11:25 AM When (and how) does Corporate Venture Capital create value:  a different type of investment
Discussants Adam Caper, Synchrony Venture Management & Schlumberger
Format: Talk analytical presentation
While the opportunities are appealing and potential benefits often self-evident, Corporate Venture Capital (CVC) has had an uneven track record in creating value.  A few large firms have been consistent in their involvement and effective in making strategic investments which identify and exploit synergies between themselves and the small venture(s).  These firms have often created considerable value, providing a window on, and helping to advance, novel technology.
     But others have seemed unsure in their objectives, uneven in their execution and ultimately unsustainable.  This latter group have largely failed at working with their portfolio firms to co-create value.  Some, in fact, may have even been toxic to the fortunes of the smaller firm.
     Offered by perhaps the leading expert in CVC and its effectiveness will discuss best practices in the field, how small firms can decide if seeking a strategic investor makes sense; how the small firm can position itself to be an attractive investment; and what to  look for in evaluating a potential corporate partner.
12:00 PM Buffet Lunch
12:30 PM Corporate Venture Capital: different type of funding
Panelists Ann Eskesen, Innovation Development Institute
Edward C. Greer
, Dow Chemical Company
Adam Caper, Synchrony Venture Management & Schlumberger   
Micah D. Merrick, Saint-Gobain
Format: working discussion
Drawing down on the detail of extensive VC activity in the SBIR space that is tracked in the idi SBIR databases, Ms. Eskesen will kick-off this working session by briefly outlining "Extent and form of VC activity in the SBIR space: doing the numbers and spotting the trends."
     Then in Talk Show format, participating Tech Seekers with Corporate VC responsibility for their firms will discuss the role of VC in their corporate external partnering efforts, their approaches and relationship of their office to the corporate parent with some consideration of how they perceive SBIR-involved firms to fit in their portfolios.
1:15 PM First set of In-A-Nutshell Presentations
Offered at various times throughout the Forum, these are FIVE-minute presentations by invited SBIR Awardees synopsizing the Capability Statement of the firm. Those exercising this option had pre-event opportunity to select their time slot.

  • Submitted Nutshells from all presenting firms will be on the custom-prepared Event USB Thumb Drive included in the Event Package. 
  • An alphabetized listing of all Presenting SBIR Awardees to include a brief statement of their areas of expertise, will be available in hard copy - called the Green Sheets - included in the Event Package.
  • All presentations will be audiotaped and, post-event, will be available for download from the Event Site

Time allocations will be strictly enforced
Timekeeper:
     Scott Silva, Innovation Development Institute

Presenting firms in order:
     Terry Bowlin, Microbiotix, Inc., Worcester, MA
     Hap Stoller, TPL, Inc., Albuquerque, NM
     Michael Weinstein, Zybek Advanced Products, Inc., Boulder, CO
     Stephen Spiegelberg, Cambridge Polymer Group, Inc., Boston, MA
     Kevin Burns, Precision Combustion, Inc., North Haven, CT
     Stephen Spoonamore, ABSMaterials, Inc., Wooster, OH
    
Petros Kotidis, Block MEMS, LLC., Marlborough, MA
     Ramona Taylor, Spectral Sciences, Inc., Burlington, MA
     Mark Druy, Physical Sciences, Inc., Andover, MA

Continuing Refreshment Break

Note that well-stocked refreshment facilities are available in Rotunda area throughout the entire event proceedings. This convenience means that, on occasion no formal refreshment break will be scheduled

2:10 PM First Sub-Set of Private Poster Viewing
An important component of every ASSETs Forum is provision for private meeting between interested Technology Seekers and participating small firms.
     With an oft-repeated emphasis that this is non-proprietary content session, participant will be any Tech Seeker with follow-up questions to ask of those small firms they have just heard speak while that content is fresh on their minds.
     To support interaction, Flip Charts will be provided in the room and, on request, LCD projectors.
2:10 PM Clinic: Useful advice re. tackling the job of recruiting your team of Professional Advisors
No matter what the field, hiring someone to do work and/or provide service that is outside your own areas of expertise and/or experience can be a challenge. That is true whether you seek trade professionals - plumbers, electricians and auto mechanics; Medical personnel - primary physicians, specialists; or Business Professionals - lawyers, accountants.
     Particularly as they grow and as their technologies mature beyond the application-for-award stage, SBIR-STTR involved firms almost invariably need a broadening range of professional services.  Frequently, however, especially in newer and younger firms and those in states with relatively small populations of small companies like theirs, it has been our experience that the principals often

  • don’t know what they need or even sometimes what to ask for when they seek that help
  • and, even less, feel qualified to how to evaluate whether the person they’re talking to knows what they’re talking about.

     To address this issue head-on, rather than engaging Professional Service Providers to do a presentation, in this context we instead we ask them to talk about how you can most effectively select these important members of your team -- and, even more critically, to engage their talents and experience to most productive effect.
     Among other things, to do that they will pose two/three questions  - importantly, with the answers - that can be used to talk to (interview?) potential Service Providers      
Participating professionals:

Paul Broude, Foley & Lardner, LLP, Boston MA         Practice focused to emerging businesses, including raising capital, financing alternatives, securities issues, M&A, licensing, partnering, alliances and joint venture arrangements. Considerable experience with SBIR-involved firms.
Joseph S. Iandiorio, Iandiorio, Teska & Coleman,Waltham, MA 
A patent attorney who, in addition to his private practice involving a number of BSIR-active firms, has been active in creating and fostering the creation and growth of small businesses and high-technology companies through writing, public service commitment in professional and trade organizations and involvement as longtime Director and Treasurer of MTDC, a Massachusetts-based public sector VC fund.
Audio-taped:   

This session and Part II will be audiotaped and also to include supplementary materials. the tapes will be posted online post-event in the Let me ask you this ... section of the primary ASSETs site. 
      The intent is to manage that area to include threaded messages, blogs etc to address in-use related issues more or less on-demand, and to develop over time a go-to, ever-evolving resource of value that will engage and support the larger SBIR Community.

2:45 PM Aligning your business development strategies with those of your Collaborators and Investors
Discussants William (Bill) McPhee, Praxis Advisors, LLC.
Format: Analytical presentation
From extensive experience in the investment world, strategy and operations consulting, this very different presentation examines partnering and raising capital from the perspective of developing and executing the strategies and tactics needed to reach commercialization and exit.
3:25 PM Second set of In-A-Nutshell Presentations
Offered at various times throughout the Forum, these are FIVE-minute presentations by invited SBIR Awardees synopsizing the Capability Statement of the firm. Those exercising this option had pre-event opportunity to select their time slot.

  • Submitted Nutshells from all presenting firms will be on the custom-prepared Event USB Thumb Drive included in the Event Package. 
  • An alphabetized listing of all Presenting SBIR Awardees to include a brief statement of their areas of expertise, will be available in hard copy - called the Green Sheets - included in the Event Package.
  • All presentations will be audiotaped and, post-event, will be available for download from the Event Site

Time allocations will be strictly enforced
Timekeeper:
     Scott Silva, Innovation Development Institute

Presenting firms in order:
     Paul Nahass, Aspen Aerogels, Inc., Northborough, MA
     Len Discenza, Design By Analysis, Inc., New Britain, CT
     Matt Aldissi, Fractal Systems, Inc., Belleair Beach, FL
     Brian Tercha, MESH, Inc., Oxford, PA
     John Massingill, Advanced Materials and Processe., San Marcos, TX
     Noa Rensing, RMD, Inc., Watertown, MA
     Ken Mahmud, Triton Systems, Inc., Sudbury, MA
     Vijay Kapur, International Solar Electric Technology, Inc., Chatsworth, CA

4:15 PM Second Sub-Set of Private Poster Viewing
An important component of every ASSETs Forum is provision for private meeting between interested Technology Seekers and participating small firms.
     With an oft-repeated emphasis that this is non-proprietary content session, participant will be any Tech Seeker with follow-up questions to ask of those small firms they have just heard speak while that content is fresh on their minds.
     To support interaction, Flip Charts will be provided in the room and, on request, LCD projectors
4:15 PM Clinic II: Are you asking the right questions?
Involving two very experienced, battle-hardened IP and business development attorneys, this session will address the types of questions - many of which might not have previously occurred to you - that you want to consider as you explore collaborations with one/more potential partners Participating professionals:
These will, in major part, be the same players as involved in the First  Session in this series.
Jacob (Jesse) N Erlich, Burns & Levinson LLP, Boston MA
Before previously having served as Chief Patent Advisor for the United States Air Force, business and technology lawyer with experience across a range of industry segment and every form of transaction support required by small firms.
David M. Shamberger, Burns & Levinson LLP, Boston MA
A business and technology lawyer with experience across a range of industry segment and every form of transaction support required by small firms.

4:45 PM
Tech Seekers Overviews: addressing technical needs through effective SBIR relationships
Speaker/
Discussants
Purushottam Shanbhag, Air Liquide (L’Air Liquide S.A.)
Edward C. Greer, Dow Chemical Company
Thomas W. Hughes
, PolyOne Corporation
Format: Individual presentations
Each participating Tech Seekers in full Technology Opportunity Project mode (TOPs) is allocated approximately FIFTEEN-TWENTY minutes on the podium in Plenary Session to overview their areas technical areas of collaborative interest and, to some extent, why they are ASSET system involved. They are asked briefly to provide indication of the type(s) of working relationship they anticipate might be put into effect. More extensive discussion to these process-related issues is expected to be covered in scheduled break-out sessions.
5:45 PM THREE Concurrent Tech Seeker Breakouts.
Access to Breakouts - with full involvement in the working discussions that in major part will define these sessions - is open to any interested SBIR awardee. No registration or pre-selection is required.     
     Each Tech Seeker has complete autonomy re. how they use their breakout time.  However, in this context we generally suggest a format which encourages exploratory general questions by SBIR awardees with focus on enabling the small firms present to get a better handle on what the particular Tech Seeker is really looking for. 

A major value of the group approach to this end is that someone else invariably will ask question(s) that may not yet have occurred to you.
SBIR attendees are reminded that group session Breakouts are NOT designed to be the place to determine  'does my particular technology fit'.  That type of discussion can better occur in extensive one-to-one interactions happening throughout the event.  Instead, group sessions are about providing opportunity to achieve a better overall understanding of what Tech Seeker has in mind; for example, what is not of interest;  what has already been tried etc.

     Our experience is that discussion in these sessions often move to consideration of process - how decisions are made re. with whom they will work; forms of working relationship that might be on the table; the sort of money available;  how IP is handled etc.  Note that issues related to the all-important IP will be handled in Plenary Session later in the program.

Breakout I.A
Air Liquide (L’Air Liquide S.A.)
Breakout I.B
Dow Chemical Company
Breakout I.C
PolyOne Corporation
5:45 PM
Poster Exhibit area opens
Poster Exhibit primarily located in the John Hancock Room. To enable free movement of all those involved around the available exhibits, some easels may be moved into the Rotunda and downstairs Lobby areas.
Exhibit will remain open
  • throughout Gala Reception
  • and into the next day
With most Posters organized around particular technology(ies) - versus the business capabilities focus of the Nutshells - and many SBIR awardees having enabling technology capabilities, the option to have multiple poster can be arranged.
6:00 PM
Gala Reception: Open Bar
The essence of an effective meeting and event like this is the chance to mingle informally and to talk. More useful connections are made and business done over a glass of wine (Open Bar) and some good food than perhaps in any other context.  Take advantage.
8:00 PM
Day’s official program Concludes
 
Time
Session Title
7:00 AM
Enhanced Continental Breakfast
8:00 AM
Leveraging Federal Funding through Integrated Teams and Partnering Strategies
Speaker/
Discussants
JoAnne Goodnight, ITECS Innovative Consulting
Format: Analytical presentation
Involving the former longtime National Institutes of Health SBIR Program Manager, also having On-the-Hill experience, this session is focused on how companies - large and small - can (and are) leverage federal funding through partnerships and teaming strategies.
     The US government annually funds c. $150 Billion of external R&D.  Though the amount is considerable, competition for those dollars is fierce. Given that agencies are placing more emphasis on "integrated teams" and "collaborative problem-solving" approaches, applicants are advised to consider teaming strategies to make themselves more competitive.
     Bottom line is that those not surrounding themselves with relevant partners that serve to round-out offered capabilities, may be significantly reducing the likelihood of their winning award.
Beyond R&D opportunities:
The federal government also presents a tremendous potential market for small businesses and large corporations to pursue procurement opportunities across a wide variety of industries. In fact, the United States government is the largest consumer of services and supplies in the world. Spending more than $500 billion per year, no other nation, corporation or organization can match its spending power.
     If you are not selling into the government, you may be really missing out! Many companies have talented marketers, new business development executives and an aggressive sales force to sell their products into a wide range of marketplaces. However, they often lack the reach to take advantage of the emerging opportunities at the federal level. This session will also focus on ways to gain that critical agency- access that can serve to make you more competitive.
8:30 AM
Strategic Partnerships: Let’s Make a Deal 
Speaker/
Speaker
Paul D. Broude, Foley & Lardner LLP
Format:  presentation
Investment bankers often use the term "strategic  partnerships" as a code word for sale of a company. What should it mean to  you? Once two prospective partners have identified each other as viable and logical business allies, but before they get to the nitty-gritty of drafting  agreements, how do they decide what type of transaction makes sense?
     Options might include an equity investment, a loan, license agreement, collaboration,  sponsored research, distribution arrangement, combinations of the above (including future options), or the acquisition of the SBIR awardee.
With the universe of possible deal structures limited only by the creativity of the  business teams and their advisors, how do you determine what type of transaction makes sense?
     This  session will consider the various factors that might influence the type of transaction, based on the goals and needs of  each party and the stage of development of the SBIR awardee
9:00 AM
Preparing to partner: considering issues of value and quality; risk factors and ascertaining what is driving your customer’s inclination to partner
Speaker/
Speaker
Mildred Hastbacka, TIAX, LLC (formerly ADL)
Format:  analytical presentation
When looking to partner, the inclination is almost always to give priority attention to the state of the technology(ies). At the heart of any working relationships, however - and preferably before any serious interaction gets underway - those involved are well advised to have spent time to understand various factors that will not only drive those discussions but directly impact outcomes.
      Offered by someone with both analytical and very practical experience in this space, this session will address issues to include Leading Indicators of Innovation Quality; the connection between Risk (commercial and technical) and Value; and, critically, getting a handle on what is driving the decision to partner.
9:35 AM
Third set of In-A-Nutshell Presentations
Offered at various times throughout the Forum, these are FIVE-minute presentations by invited SBIR Awardees synopsizing the Capability Statement of the firm. Those exercising this option had pre-event opportunity to select their time slot.
  • Submitted Nutshells from all presenting firms will be on the custom-prepared Event USB Thumb Drive included in the Event Package. 
  • An alphabetized listing of all Presenting SBIR Awardees to include a brief statement of their areas of expertise, will be available in hard copy - called the Green Sheets - included in the Event Package.
  • All presentations will be audiotaped and, post-event, will be available for download from the Event Site
Time allocations will be strictly enforced
Timekeeper:
     Scott Silva, Innovation Development Institute

Presenting firms in order:
     George Sadler, Prove It, LLC., Orland Park, IL
     Greg Ogden, Ogden Engineering & Associates, LLC., Tucson, AZ
     Steffen Helmling, PolyMedix, Inc., Radnor, PA
     Marsden Davis, Progeny Systems Corporation, Manassas, VA
     Martin Schrage, ReActive Traffic Controls Corporation, Arlington, MA
     John Hanson, Aquatic Sensor Network Technology, LLC., Groton, CT
     Tri Le, NxGEN Electronics, Inc., San Diego, CA
     ML Mackey, Beacon Interactive Systems, LLC., Cambridge, MA
     Michael Trachtenberg, Greenhouse Gas Industries, LLC., Lawrenceville, NJ

Continuing Refreshment Break
Note that well-stocked refreshment facilities are available in Rotunda area throughout the entire event proceedings. At this juncture, no formal refreshment break will be scheduled.  Instead, please feel free to graze in the Refreshment area as needed.

10:20 AM Private Session
In this time-slot, interested Technology Seekers are provided opportunity to interact privately with any (or all) small firms just having made their Plenary Session Presentation.
     While everyone else will come back into Plenary Session for the next scheduled part of the program, following presentation by this grouping of Nutshellers, all those involved will make their way to the John Hancock Room on the same floor.
10:20 AM Clinic III:  Playing by the rules when it's Uncle Sam’s money that you’re spending: perhaps not quite as cut and dried as you might think
Involving two seasoned veteran accountants with extensive experience of applying the rules of the game from both inside and outside the government, this session will be structured primarily as a Q/A session.
     If you have questions you would like addressed or issues you would like considered, pre-event you have the option to write those down using the 3X5 cards in your Event Package.
Please hand these to one of the Event Staff before the session begins.
Participating professionals:
Michael Gitlen, Peter Witts, CPA., Dracut, MA
Peter Witts, Peter Witts, CPA., Dracut, MA
Audio-taped:   
This session and others in this three-part Clinic series will be audiotaped and also to include supplementary materials. The tapes will be posted online post-event in the Let me ask you this ... section of the primary ASSETs site.
     The intent is to manage that area to include threaded messages, blogs, etc. to address in-use related issues more or less on-demand, and to develop over time a go-to, ever-evolving resource of value that will engage and support the larger SBIR Community.
10:55 AM
Tech Seekers Overviews: addressing technical needs through effective SBIR relationships
Speaker/
Discussants
Micah Merrick, Saint-Gobain
Alaa A. Elmoursi, Eaton Corporation
Adam D. Caper, Synchrony Venture Management & Schlumberger
Format: Individual presentations
Each participating Tech Seekers in full Technology Opportunity Project mode (TOPs) is allocated approximately FIFTEEN-TWENTY minutes on the podium in Plenary Session to overview their areas of technical areas of collaborative interest and, to some extent, why they are ASSET system involved. They are asked briefly to provide indication of the type(s) of working relationship they anticipate might be put into effect. More extensive discussion to these process-related issues may be covered in scheduled break-out sessions
11:55 AM THREE Concurrent Tech Seeker Breakouts.
Access to Breakouts - with full involvement in the working discussions that in major part will define these sessions - is open to any interested SBIR awardee. No registration or pre-selection is required.     
     Each Tech Seeker has complete autonomy re. how they use their breakout time.  However, in this context we generally suggest a format which encourages exploratory general questions by SBIR awardees with focus on enabling the small firms present to get a better handle on what the particular Tech Seeker is really looking for. 

A major value of the group approach to this end is that someone else invariably will ask question(s) that may not yet have occurred to you.
SBIR attendees are reminded that group session Breakouts are NOT designed to be the place to determine  'does my particular technology fit'.  That type of discussion can better occur in extensive one-to-one interactions happening throughout the event.  Instead, group sessions are about providing opportunity to achieve a better overall understanding of what Tech Seeker has in mind; for example, what is not of interest;  what has already been tried etc.

     Our experience is that discussion in these sessions often move to consideration of process - how decisions are made re. with whom they will work; forms of working relationship that might be on the table; the sort of money available;  how IP is handled etc.  Note that issues related to the all-important IP will be handled in Plenary Session later in the program.

Breakout I.A
Shlumberger (Mr Caper will be joined by Dr Amy Kallmerten)
Breakout I.B
Eaton Corporation
Breakout I.C
Saint-Gobain
12:30 PM
The Other Side of the Deal
Speaker/
Speaker
Christine A. Carberry, Carberry Consulting (formerly Biogen-Idec)
Format:  interactive session
It is all about closing the deal, or is it?  A deal is only as good as the value it actually delivers.  The value of a deal is projected, but not realized when the deal is signed.  Delivering the expected value requires a focused effort to execute the deal with collaboration and discipline.  Many companies fail to put enough focus on executing the deal, so not surprisingly only half of alliances deliver their expected value.   Changing the odds requires building strategic alliance management capabilities throughout the entire collaboration lifecycle.
      This interactive presentation will draw on a wide range of alliance experiences to provide guiding principles in strategic alliance management.  Specific actions required to structure, launch, execute and exit a collaboration will be discussed.   A simple model will be used to create a roadmap for alliance success.  This practical approach will allow participants to apply strategic alliance management practices to their specific collaboration needs immediately.
1:15 PM
Buffet Lunch
1:45 PM
After Lunch Working Discussion: What is it worth? ...well it depends.  Understanding factors define value.
Speaker/
Discussants
Mildred Hastbacka, TIAX, LLC
Joseph S. Iandiorio,
Iandiorio, Teska & Coleman Tech Seeker, Affiliation

Experienced Investor, Affiliation
Format: Free-wheeling discussion

There is nothing intrinsically valuable about a particular technology. Among factors which drive the value-creation process are primarily the stage of development, what else is needed to complete the process to achieve use-condition, the needs and characteristics of the buyer and, perhaps critically, the use to which the technology will be put.
     In an almost completely unstructured working discussion, various players for whom valuation is an integral part of their professional responsibility will bring their take on this issue to the table.
2:30 PM
State SBIR support efforts: reviw of the available talent
This final profiling session will begin with two/three State SBIR Support personnel who have indicated they intend to be Event participant.   They will briefly overview the capabilities of some of the awardees in their catchment area with relevant capabilities and skills but who, for whatever reason, were not able to attend.

Timekeeper:
     Scott Silva, Innovation Development Institute
Presenters in order:
     Chad Hardaway, University of South Carolina, Columbia, SC
     State SBIR Support,

Relevant Institution, City, State
     State SBIR Support, Relevant Institution, City, State

2:45 PM
Open Access In-A-Nutshell Presentations
At the time of registration, several small firms not previously ASSETs involved have opted not to tackle a Plenary session Nutshell presentation and have instead assumed the role of Observer. Experience suggests that as they watch the effectiveness of this vehicle, they often come to regret that decision.
     Therefore, it is our usual practice to assign about 30 minutes at this stage in the program to accommodate as many as we can of those who wish to have their time at the podium.
Rules of the game:
  • Please make known to one of the Event staff your interest in having one of these slots. First come; first served
  • You may use a ppt (or not) as you wish and do not have to take the full five minutes.  However, you will be timed and no-one will be permitted more than five minutes. 
  • These sessions will not be audio-taped.  However, those exercising this option will be permitted post-event submission of their own version of the audiotaped full FIVE minute presentation (with ppt) which they will produce off site.
  • If that tape is provided to us within 30 days of the event conclusion, it will become part of the Event record and can be made available to requesting Tech Seekers
  • For this group of presenters there will be no formal post-presentation private sessions with Tech Seekers.
This final profiling session will begin with two/three State SBIR Support personnel who have indicated they intend to participate. They will briefly overview the capabilities of some of the awardees in their catchment area who, for whatever reason, were not able to attend.

Timekeeper:
     Scott Silva, Innovation Development Institute
Presenters in order:
     Available slot, SBIR Awardee., Anytown, US
     Available slot, SBIR Awardee., Anytown, US
     Available slot, SBIR Awardee., Anytown, US
     Available slot, SBIR Awardee., Anytown, US
     Available slot, SBIR Awardee., Anytown, US

3:15 PM
Engaging external talent through the RFP process: defining the problem
Speaker/
Discussants
Kim Tutin,  Georgia Pacific Chemicals
Alaa A. Elmoursi, Eaton Corporation
(not confirmed in this role)
Format: Workshop

Among the participating Tech Seekers this time, only TWO offered a specific topic for consideration where the vehicle used - particularly for Georgia Pacific Chemicals - was in the form of a Request for Proposals with the expected response a submitted proposal.  See document in your package
     This approach rings true/feels comfortable for most SBIR awardees - see discussion below - but it raises issues that are usefully discussed in this group:  the practical matters of how accurately, efficiently and effectively the potential parties to this proposed transaction are able to describe their wants (the Tech Seeker) and their capabilities (the respondent).         
Contract R&D in SBIR mission agencies:
Particularly in the mission agencies - DOD, NASA and DHS, and in parts of DOE, NIST, EPA and DOT - in the context of SBIR the needs of the agency are paramount in the development of Topics in the issued solicitations.  A basic assumption has always been that, at least at some level, these government agencies are a (potential) customer for the developed technology.
     Most engineering and physical science based firms getting awards from these mission agencies have learned - often the hard way - that success is often largely dependent on how close the match between what you offering and what the buyer thinks they need.
     Grounded in the topics provided, this session will be structured somewhat like a Bidder’s meeting where potential respondents - the SBIR community

in the room -  and those requesting the work to be done can talk.

3:50 PM
Let me ask you this ....
An ASSETs forum covers a lot of ground, often raising practical issues involved in not only getting to a working relationship but also about structuring and sustaining that over time.  It’s not just about getting to a deal but about making it work - and this often involves issues that one/both parties may not previously have considered.
     This very popular interactive Q/A and free-wheeling wrap-up to most events organized by the Innovation Development Institute will involve several of the participating professional - Tech Seekers and Professional Service providers fielding questions and comments about some of those.
4:15 PM
Networking Reception
Canapes and Nibbles plus Open Bar
Formal conference activities conclude