Cross Cut Media aims to change online advertising and publishing from a push medium to one that engages viewers in an interactive dialogue. With the firm's approach, They hope to engage viewers in a conversation. ask questions. seek dialogue. understanding viewers' interests, brand preferences and purchase behavior, The firm will personalize each interaction. Its Value: * Make it simple for online viewers to shop & find engaging content, * Increase revenue for online publishers, * Increase brand engagement for agencies & marketers, * Increase conversions for agencies & marketers