News Article

Shorewood startup among companies selected to pitch at 2019 Governor's Business Plan Contest
Date: May 23, 2019
Author: Nick Williams
Source: bizjournals ( click here to go to the source)

Featured firm in this article: COnovate Inc of Shorewood, WI



An energy storage technology company in Shorewood founded by two University of Wisconsin-Milwaukee professors is among 13 startups across Wisconsin selected to compete in the 16th annual Governor's Business Plan Contest.

The contest takes place June 4 during the Wisconsin Entrepreneurs' Conference at Venue 42 located inside Milwaukee Brewing Co. in downtown Milwaukee.

SafeLi LLC, founded in 2016 by professors Carol Hirschmugl and Marija Gajdardziska-Josifovska, discovered and patented new materials for lithium ion batteries that can be used for more stored energy, faster charging times and safer batteries used in electric and hybrid vehicles, power tools and consumer electronics.

SafeLi and the other 12 early-stage companies, which were chosen from a pool of about 200 entries, will deliver seven-minute presentations on their businesses ideas. Winners will be announced June 5. Prizes include co-working spaces, brand design services, legal services, financial services, social media and marketing consulting and cash.

Entries for the contest were submitted in four categories -- advanced manufacturing, business services, information technology and life sciences. SafeLi is competing from the manufacturing group.

The two-day Wisconsin Entrepreneurship Conference this year includes several Milwaukee executives and entrepreneurs representing Northwestern Mutual, startup accelerator gener8tor, TitletownTech, a technology and venture capital project by the Green Bay Packers and Microsoft, Dohmen Co., and Scale Up Milwaukee, along with representatives from the Wisconsin Economic Development Corp. and the University of Wisconsin-Extension's Center for Technology Commercialization.

You can find the full agenda here.