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Laying the groundwork:
The hallmark of any ASSETs Event is opportunity for extensive pre-event interaction and information exchange between interested parties explicitly designed to enable substantive interaction at-event
This carefully structured preparation and groundwork laid enables those involved in any ASSETs event quickly to get down to business. Unquestionably, this is a (the?) major factor in supporting the considerable extent of post-event interactions and actual deal-making which now defines the ASSETs process. Dozens of deals have been done, with many more still in discussion, already factoring to millions of dollars of business.
At all ASSETs events, Tech Seekers - those with actual, decision-making responsibility - set out in advance what they're actually looking for
||Topic related White Papers prepared by qualified Awardees|
||Useful Capabilty Statement (Nutshells) indicating what an Awardee brings to the table and the type of relationship(s) that they seek|
||Profiles of those awardees in whom they are interested and who they would like to meet.|
Event participating SBIR Awardees are provided valuable and IMPORTANT OPPORTUNITY
It is interesting Marketing versus selling:
Before making your pitch to sell what you have, to do a deal, OR to get to any form of business relationship, wouldn't it make sense
As frustrating as it is to many of the SBIR Community striving to make the right connections, extensive discussion with those in the Tech Seeking role suggests there is just as much frustration on their part.
Many highly motivated Technology Seekers are only vaguely aware (if at all) of who SBIR firms are and what they can do. Even those who are very interested and well acquainted with the SBIR program indicate that finding right individual SBIR Awardees with the requisite skill-sets they need can be a major challenge. The overwhelming percentage of awardees are smaller, often young and resource stretched, and almost always to some extent flying under-the-radar. In the white-noise and crackle environment of technology development, even a large SBIR player with important relevant capabilities may be overlooked as not much more than a blip on the screen. Keeping track particularly of those doing relevant leading-edge work - especially across institutional lines - may be seriously problematic.
|From a needs-driven, market pull approach, grounded in powerful, comprehensive relational databases, this carefully structured event is an important attempt to bring some order to this chaos.|