Event schedule:

Event Schedule
THURSDAY April 28
FRIDAY April 29

With emphasis on getting to viable working relationships, all ASSETs events are carefully designed to provide the context and structure for extensive interaction (formal and informal) between participants - by definition a highly dynamic process. With the schedule ever a Work-in-Progress, therefore, program additions, some re-definition of sessions and time-tweaking will likely continue until a few days before the event convenes.

Though an ASSETs Forum should be clearly understood as not organized as a Conference with emphasis on Speakers and podium-to-audience Content sessions, those considering Event participation are encouraged to look at the several somewhat differently designed offerings which tackle issues relevant to the task of Large Firm-Small firm collaborations.

THURSDAY April 28, 2011  
Time Session Title and Description
8:00 AM
On-site Registration and Package Pick-up

Set-up of Poster Exhibits: Poster Exhibits will be primarily located in the John Hancock Room.  Access to the area for set-up purposes will be available all morning and into the afternoon.

...click to see details

10:00 AM Conference begins: This later-than-usual  event start is usefully designed to ease travel arrangements, to limit  extent required of out-of-office time and incurred accommodation costs.
Welcoming remarks: The right people in the room:
Speaker Ann Eskesen, Innovation Development Institute Format: Context setting presentation
Arguably, the SBIR Community overall is now the largest single concentration of technical talent and, collectively, can usefully be seen as a mirror for what is going on in the economy.  Driven by important structural changes in the economy and across all industry segments, large and mid-sized firms are shifting/have shifted a key part of their technology and business development activity to engaging external talent.  Accessing the extraordinarily diverse pool of talent that is SBIR-STTR has become an important factor in how many of those with external outreach responsibility in large corporations do their jobs. 
     Out of the challenges inherent in doing that has been developed the ASSET system. Grounded in powerful databases tracking a range of relevant information about SBIR awardees collectively and individually, how this very different needs-driven process works is examined.
     Of consequence both to the Tech Seekers involved in this event and to participating small firms, and to set the stage for this event, this deliberately thought-provoking session will examine some the issues implicit in how effectively to do business together  is examined
10:40 AM From introduction, to follow-up through agenda development to getting to a working relationship.  Examples from a Tech Seeker’s involvement in ASSETs May 2010
Discussants George Martin, Roche Diagnostics

Format: case-based discussion
Assigned by his boss only a few days before he was to be there to represent Roche Diagnostics at an ASSETs event in May 2010, George really didn’t know quite what to expect. Except that he knew there would be some SBIR firms present, what this was about, how the ASSET process worked and whom he was likely to meet was yet to be experienced.
     A good impression was probably already made pre-event when, Harvard graduation being at the same time and every hotel room in the city taken, we were able to get him a room overlooking the Charles in a quality hotel complete with a lap pool – and all at a very good rate.  But what really impressed him were the number, diversity and quality of SBIR awardees whom he met at the Forum itself.
     He subsequently noted in an email how useful and effective the ASSETs event had been, that he had “about a year’s worth of follow-up activities from this meeting alone” .  He committed to  “keep you apprised of how things progress with the numerous leads I came away with and then noted “Perhaps that would be a good subject for next year's talk.
     We would agree … and look forward to what he has to say.
11:00 AM Bridging the gap: building symbiotic relationships between SBIR-involved small firms and larger corporations
Speaker Joanne Hyland, Radical Innovation Group Format: Analytical presentation
SBIR-involved small firms and large, established corporation are at very different phases in their organizational existence.  SBIR companies are looking to make the transition from technology development to commercial success and often lack the resources and the scalability to grow into a stand-alone business.  On the other hand, large firms like the participating Tech Seekers in this ASSETs Forum also have inherent contradictions.  Their primary business focus has to be on protecting, sustaining and growing their existing market and customer base but, especially in the modern context, Wall Street demands evidence of an ability to sustain long-term growth. That  compels the search for new pathways to achieve that objective.  
       For those larger firms, SBIR-funded companies offer an attractive solution for more strategic growth.  Yet, in practical terms, there is a yawning gap between the entrepreneurial model required for a technology startup company and the efficient systems that must be in place in a large firm to support the status quo.  
      Enabling the worlds of innovation and operational excellence to co-exist within any Large Corporation while also learning how to develop and to nurture a symbiotic relationship with external entities like SBIR companies is critical to drive more significant growth.  
      
This thought-provoking session is offered by the former VP of a major corporation who brings both a wealth of in-house large company experience in enabling these types of relationships and now many years as advisor to many major and mid-sized corporations across various industry segment both here in the US and in the Europe on how to effect these types of relationships. This session will focus on addressing the following questions:
       1. What are the cultural differences that need to be understood?
       2. What are the right questions the large firm as Tech Seeker and SBIR companies should be asking of each other to determine business potential?
       3. How do such very dissimilar organizations ever learn to communicate and work effectively together?
11:30 AM What is driving major and mid-sized corporations to look outside.  The concept of Open Innovation
Discussants Moderator:  Ann Eskesen,  Innovation Development Institute

Fabienne Jacquet, Colgate-Palmolive Company
Akiva Gross
, Corn Products International
As many of the other Tech Seekers in attendance whom I can persuade to be involved

Format: Talk Show - interactive discussion
“Open innovation ... assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology”.  Henry Chesborough. Open Innovation: the new imperative for creating and profiting from technology. Harvard Business School Press 2003.

Variously interpreted, and often in widely different ways, the term Open Innovation has entered the business lexicon to mean that almost all corporations at some level have to work from the assumption that the closed, self-sustaining systems - which for so long described business operations in most large firms - are no longer viable.
       Implicit in the concept of Open Innovation is the idea that few corporations can sustain operations - and even less achieve growth - based entirely on internal capabilities and resources. They will must collaborate with others. How they do that - and even why they do that - however, varies widely between companies and will be examined in this working session.

12:00 PM Lunch
12:30 PM The radically changed(ing) industry of Venture Capital: shifting areas of VC SBIR interest  
Panelists Ann Eskesen, Innovation Development Institute
Alex Laats, Commonwealth Capital Ventures
Format: analytical discussion
Drawing down on the detail of the extensive VC activity in the SBIR space that is maintained in the idi SBIR databases, Ms Eskesen will kick-off this session examining "Extent and from of VC activity in the SBIR space:  doing the numbers and spotting the trends ".
    With considerable experience operating, advising and investing in early stage technology businesses, and a particular expertise in new business creation based on federally-funded research and development, Mr Laat will offer his perspective on the current climate for VC activity. At Commonwealth, he focuses on investments in the software, Internet, defense and security sectors.
1:10 PM First set of In-A-Nutshell Presentations
Offered at various times throughout the Forum, these are FIVE-minute presentations by eight-ten SBIR Awardees synopsizing the Capability Statement of the firm. Those exercising this option had pre-event opportunity to select their time slot.
     In alphabetical order, the submitted Nutshells from all presenting firms are on the custom-prepared Event USB Thumb Drive which is included in the Event Package. See Green Sheet in your package for that alphabetized listing. Materials for some selected Nutshell presenters who cannot be present are also included.
Time allocations will be strictly enforced
Timekeeper:
     Scott Silva, Innovation Development Institute,

Presenting firms in order:
     
Ashok Singhal, CFD Research Corporation, Huntsville, AL
     David Ure
, Inanovate, Inc., Somerville, MA
    
John Garrett, Glycosyn, Inc., Marblehead, MA
    
James Ross, Axion BioSystems, Inc., Atlanta, GA
     Maria Flynn
, Orbis Biosciences, Inc., Kansas City, KS
    
Shmuel Halevi, Newton Photonics, Inc., Newton, MA
    
Terry Minton, Naprogenix, Inc., Lexington, KY
     Dan Hall, RMD, Inc., Watertown, MA

     Available slot, SBIR Awardee., Anytown, US

Be aware that all Nutshell presentations are audiotaped.  Along with the relevant ppt and awardee prepared Capability Statement plus the idi developed Business Profile of each firm, and any other related (marketing-type) materials these will all be available post--event to authorized Tech Seekers. The latter include large and mid-sized firms having association to the ASSET system not present on this occasion but expressing likely interest in particular firms.  SBIR firms always have the right to limit this materials availablity to particular firms they judge not appropriate.

2:10 PM Private Viewing
In this time slot interested Technology Seekers provided opportunity to interact privately with any of the small firms who just have made Nutshell presentation.
2:10 PM Professional Clinic
The first of THREE working sessions addressing the critical and diverse role(s) of relevant skill set professionals: attorneys, accountants, etc.
Using a rather different technique, this session will consider Getting the right advisors
2:35 PM Refreshment Break:  Note that well-stocked refreshment facilities are available in the Rotunda area throughout the entire event's proceedings.  This convenience also means that when we are slipping in terms of timing, we will be able to trim the duration of the formal Break time.
3:00 PM Second set of In-A-Nutshell Presentations
Offered at various times throughout the Forum, these are FIVE-minute presentations by six-eight SBIR Awardees synopsizing the Capability Statement of the firm. Those exercising this option had pre-event opportunity to select their time slot.
     In alphabetical order, the submitted Nutshells from all presenting firms are on the
custom-prepared Event USB Thumb Drive which is included in the Event Package. See Green Sheet in your package for that alphabetized listing. Materials for some selected Nutshell presenters who cannot be present are also included.
Time allocations will be strictly enforced
Timekeeper:
     Scott Silva, Innovation Development Institute,

Presenting firms in order:
     Paul Nahass
, Aspen Aerogels, Inc., Northborough, MA
    
Kevin Loufty, MER Corporation, Tucson, AZ
    
Jason Zand, Surgisense Corporation, Bethesda, MD
    
Holly Shulman, Ceralink, Inc., Troy, NY
    
Wesley Turner, Kitware, Inc., Clifton Park, NY
    
Jane Nichols, Nanocopoeia, Inc., St. Paul, MN
    
Mark Geisberg, Silver Lake Research Corp., Monrovia, CA
    
Donato Tedesco, Cellecta, Inc., Mountain View, CA
     Richard Berenson, Thermalin Diabetes, LLC, Waban, MA
     Available slot, SBIR awardee, Anytown, US

3:55 PM Private Viewing
In this time slot interested Technology Seekers have a chance to interact privately with any or all small firms who just have made Nutshell presentation.
3:55 PM Professional Clinic II
The second of THREE working sessions addressing the critical and diverse role(s) of relevant skill set professionals: attorneys, accountants, etc.
Using a submitted written question format - 3x5 cards in your Event package - this session will address What on your mind?
4:20 PM Tech Seekers Overviews: addressing technical needs through effective SBIR relationships
Speaker/
Discussants
Reid J. Leonard, Merck & Co., Inc.
Akiva Gross, Corn Products International
George Martin, Roche Diagnostics
Format: Individual presentations
Each of the participating Tech Seekers in full Technology Opportunity Project mode (TOPs) is allocated approximately FIFTEEN-TWENTY minutes on the podium in Plenary Session to overview their interest in the SBIR ASSETs approach.
     With the focus on their technical areas of collaborative interest, they have been asked to provide brief indication of areas of interest and of the type(s) of working relationship they anticipate might be put into effect. More extensive discussion to these process-related issues will likely be covered in scheduled breakout sessions.
5:15 PM Concurrent Tech Seeker Breakouts
Every event participant SBIR awardee is permitted to sit in on, and participate fully in, any Tech Seeker Breakout of interest. Each Tech Seeker will make their own determination as to how their particular session is organized - but experience suggests that most discussions organize around issues of process - types of working relationship, how decisions are made; handling of IP - that brought to the table as well as that developed during conduct of project.
Breakout I.A:
Merck & Co., Inc.
Breakout I.B: Corn Products International
Breakout I.C: Roche Diagnostics
5:15 PM One-on-Ones
During this period which engages the particular group of Tech Seekers having just made Plenary Session presentation, one-on-one sessions with those Tech Seekers not so engaged in these breakouts may be scheduled
5:45 PM Poster Exhibit area Opens
Poster Exhibit will be primarily located in the John Hancock Room. To enable free movement of all those involved around the available exhibits, some easels will be set-up and or moved into the Rotunda and downstairs Lobby areas
     Exhibit will remain open throughout Gala Reception and into the next day.
6:00 PM Gala Reception: Open Bar
  The essence of an effective meeting and event like this is the chance to mingle and to talk. More useful connections are made, useful discussion initiated and business done, over a glass of wine (or beer) - Open Bar - and some good food than perhaps in any other context. Take advantage.
8:00 PM Day's program Concludes
FRIDAY April 29, 2011  
Time Session Title
7:00 AM Enhanced Continental Breakfast
8:00 AM Leveraging Federal Funding through Integrated Teams and Partnering Strategies
Speaker/
Discussants
JoAnne Goodnight, ITECS Innovative Consulting
Format: analysis
Involving the former longtime National Institutes of Health Program Manager, also having On-the-Hill experience, this session will focus on ways companies - large and small alike - can (and are) leveraging federal funding through partnerships and teaming strategies. Though entirely relevant to effective SBIR involvement, this discussion addresses far broader federal support opportunities.
       Last year, the federal government spent $147 Billion on R&D grant and contract awards. Although seemingly a lot of funding is available, the competition is fierce. Therefore, particularly given that agencies are placing more emphasis on “integrated teams” and “collaborative problem-solving” approaches you are advised to consider teaming strategies that will make you more competitive.
      Bottom line is that those not surrounding themselves with relevant partners that serve to round-out offered capabilities, may be significantly reducing the likeliheood of their winning award.
Beyond R&D opportunities:
The federal government presents a tremendous potential market for small businesses and large corporations to pursue procurement opportunities across a wide variety of industries. In fact, the United States government is the largest consumer of services and supplies in the world. Spending more than $500 billion per year, no other nation, corporation or organization can match its spending power. If you are not selling into the government, you may be really missing out! Many companies have talented marketers, new business development executives and an aggressive sales force to sell their products into a wide range of marketplaces.  However, they often lack the reach to take advantage of the emerging opportunities at the federal level. This session will also focus on ways to gain that critical agency access to make you more competitive. 
8:40 AM Applied Contract Research in Sustainable Technologies
Speaker Jeff McAulay, Fraunhofer USA Format: presentation
Not a Tech Seeker in the strict definition of that term as used here, the Fraunhofer Center for Sustainable Energy Systems (CSE) based in Cambridge MA is a non-profit applied R&D facility focused to commercialization of clean energy technologies. CSE engages in collaborative R&D with private companies, government entities, and academic institutions. Working relationships may include co-development programs, third-party technology validation, and joint applications for grant programs.
    With some MA state government support, the CSE is part of an international research network spearheaded by Germany's Fraunhofer Society, Europe's largest contract R&D organization. In Germany, the Fraunhofer CSE is closely partnered with the Fraunhofer Institute for Solar Energy Systems (ISE) in Freiburg and the Fraunhofer Institute for Building Physics (IBP) in Stuttgart.
Research Areas: Three main areas of focus: Photovoltaic (PV) Modules, Building Energy Efficiency, and the TechBridge commercialization program.
9:00 AM Preparing to partner: considering issues of value and quality; risk factors and ascertaining what is driving your customer's inclination to partner
Speaker/
Speaker
Mildred Hastbacka, TIAX, LLC (formerly ADL) Format: analytical presentation
Though, when looking to partner, the inclination is always to give priority attention to the state of the technology(ies), at the heart of any working relationships - before any serious interaction gets underway - those involved are well advised to have spent time to understand various factors that will not only drive those discussions but direcly impact outcomes.
    Offered by someone with both analyical and very practical experience in this space, this session will address issues to include Leading Indicators of Innovation Quality; the connection between Risk (commercial and technical) and Value; and, critically, getting a handle on what is driving the decision to partner.
    Aspects of what is discussed here will be picked up in the After-Lunch Talk Show session on What is it worth?
9:45 AM Third set of In-A-Nutshell Presentations
Offered at various times throughout the Forum, these are 5-minute presentations by SBIR Awardees synopsizing the Capability Statement of the firm. Those exercising this option had pre-event opportunity to select their time slot.
     In alphabetical order, the submitted Nutshells from all presenting firms are on the
custom-prepared Event USB Thumb Drive which is included in the Event Package. See Green Sheet in your package for that alphabetized listing. Materials for some selected Nutshell presenters who cannot be present are also included.
Time allocations will be strictly enforced
Timekeeper:
     Scott Silva, Innovation Development Institute,

Presenting firms in order:
  Chris Weiss
, Dynamic Clinical Systems, Inc., Hanover, NH
 
Joseph Tesar, Quantalux, LLC, Ann Arbor, MI
 
Paul Schaudies, GenArraytion, Inc., Rockville, MD
  Don Lensner, Catacel Corporation, Garrettsville, OH
  Eric Cumming, Maverick Biofuels, Inc., Raleigh, NC
  Irving Weinberg
Weinberg Medical Physics, LLC, Bethesda, MD
 
Ted Quinn, Vecna Technologies, Inc., Cambridge, MA
 
Ioannis Tomazos, Biorasis, Inc., Storrs, CT
 
Ed Schlueter, Medgraph, Inc., Rochester, NY
  Patrice Marie Milos, Helicos BioSciences Corporation, Cambridge, MA

10:40 AM Refreshment Break: pick up as you go
10:50 PM Private Viewing
In this time slot interested Technology Seekers have a chance to interact privately with any or all small firms who just have made Nutshell presentation.
10:50 PM Professional Clinic III
The third of THREE working sessions addressing the critical and diverse role(s) of relevant skill set professionals: attorneys, accountants, etc.
What on your mind II? is managed as an open Q/A and follow-up discussion session.
11:20 AM Tech Seekers Overviews: addressing technical needs through effective SBIR relationships
Speaker/
Discussants
Alec Ginggen, Johnson & Johnson Services, Inc COSAT
Purushottam Shanbhag, Air Liquide
Fabienne Jacquet, Colgate-Palmolive Company
Antonio Aldykiewicz, W.R. Grace and Co.
Format: Individual presentations
Each of the participating Tech Seekers in full Technology Opportunity Project mode (TOPs) is allocated approximately FIFTEEN-TWENTY minutes on the podium in Plenary Session to overview their interest in the SBIR ASSETs approach.
     With the focus on their technical areas of collaborative interest, they have been asked to provide brief indication of areas of interest and of the type(s) of working relationship they anticipate might be put into effect. More extensive discussion to these process-related issues will likely be covered in scheduled breakout sessions
12:25 AM Concurrent Tech Seeker Breakouts
Every event participant SBIR awardee is permitted to sit in on, and participate fully in any Tech Seeker Breakout of interest. Each Tech Seeker will make their own determination as to how their particular session is organized - but experience suggests that most discussions organize around issues of process - types of working relationship, how decisions are made; handling of IP - that brought to the table as well as that developed during conduct of project.
12:25 AM One-on-Ones
During this period which engages the particular group of Tech Seekers having just made Plenary Session presentation, one-on-one sessions with those Tech Seekers not engaged in these breakouts may be scheduled
Breakout I.A:
Johnson & Johnson Services, Inc COSAT
Breakout I.B:
Air Liquide
Breakout I.C:
Colgate-Palmolive Company
Breakout I.D:
W.R. Grace and Company
12:45 PM Lunch:

Buffet lunch will be available from 12:45 for those not in Breakout session. Those so engaged will join us at their convenience and as they conclude their breakout discussions.

1:20 PM After Lunch Working Discussion: What is it worth? ...well it depends. Understanding factors that define value.
Speaker/
Discussants
Moderator:  Ann Eskesen, Innovation Development Institute

Mildred Hastbacka, TIAX, LLC
Joseph S. Iandiorio, Iandiorio, Teska & Coleman
Alex Laats,Commonwealth Venture Capitalist
Tech Seeker, Affiliation
Deal making attorney, Affiliation

Format: Interactive Talk Show

There is nothing intrinsically valuable about a particular technology. Among factors which drive value-creation are stage of development, what else is needed to complete the process to achieve use-condition, the needs and characteristics of the buyer and, perhaps critically, the use to which the technology will be put.
     In an almost completely unstructured working discussion, various players for whom valuation is an integral part of their professional responsibility will bring their take on this issue to the table. Panelists include a Venture Capitalists, Tech Transfer specialists, attorneys, deal-makers and technology creators.
2:15 PM Fourth set of In-A-Nutshell Presentations: variationonthe theme
Offered at various times throughout the Forum, these are 5-minute presentations by SBIR Awardees synopsizing the Capability Statement of the firm. Those exercising this option had pre-event opportunity to select their time slot.
     In alphabetical order, the submitted Nutshells from those presenting in their own right - see discussion below - are on the
custom-prepared Event USB Thumb Drive which is included in the Event Package. See Green Sheet in your package for that alphabetized listing.

In addition to SBIR Nutshellers speaking in their in right, this final profiling session will include a couple/three of State SBIR Support organization personnel who will overview the capabilities of some of the awardee in their catchment area for whatever reason not able to attend. Since they have more than one firm to talk about, these presenters will have 7-8 minutes to speak.

There will be no post-presentation private sessions with
interested Tech Seekers.
Timekeeper:
     Scott Silva, Innovation Development Institute,

Presenting firms in order:
     Available slot, SBIR firm, Anytown, US
    
Available slot, SBIR firm, Anytown, US
     Available slot, SBIR firm, Anytown, US
     Available slot, SBIR firm, Anytown, US
    
Michael Hartmann, VPDiagnostics, Inc, Seattle, WA
     Available slot, SBIR firm, Anytown, US
     Available slot, SBIR firm, Anytown, US
    
Ronald Kaese, Maryland Technology Development  Corporation
     (TEDCO), Columbia, MD. Briefly overviewing capabilies of MD firms not able to be
     ASSETs involved
     Chad Hardaway, Jr., University of South Carolina, Columbia, SC. Briefly
     overviewing relevant capabilities of South Carolina SBIR awardees not able to be Event involved

3:00 PM In Tech Seeker mode: other opportunities further to engage SBIR capabilities
Though the ASSETs Forum emphasis is organized almost entirely towards addressing the technology needs of Large and Mid-sized firms with which we have working relationships, in fact what we do here is only a piece of the whole collaboration and partnering genre that increasingly defines the way business gets done.  To that end, therefore, we wrap up this event by offering THREE speakers whose professional lives put them in regaular contact with other entities who seek similar access into the extraordinary and diverse talent pool that is SBIR-STTR Awardees.
     Each of these presenters is allocated approximately FIFTEEN-TWENTY minutes on the podium in Plenary Session to overview their interest in the SBIR ASSETs approach.

Jeff McAulay, Fraunhofer, USA
Though very interested in actively engaging the extensive in-depth talent pool that is SBIR awardees, scheduling conflicts precluded ASSETs participation this time by major Utility Company personnel. 
     Rather than lose this opportunity to examine the types of technology challenges faced by the colectivity of these firms, the decision was to have surrogate presence.  Since Fraunhofer USA is working closely with many in this industry segment, the decision is to overview the considerable range of technology collaboration interests indicated by Tech Seekers in this space.

Markeeva Morgan,
NASA Marshall
: Manager, Advanced Defense Technology Cluster Initiative (Huntsville, AL)
The Huntsville community and the Von Braun Center for Science and Innovation were recently selected to receive one of the three Advanced Defense Technology Cluster federal grants as part of the Innovative Economies Initiative. With the Huntsville initiative managed by Markeeva Morgan (NASA, Marshall) , the approach is one of engaging a requirements-focused and outcome-oriented approach - not unlike the needs-driven, market pull of ASSETs. The effort is to recruit and to build teams that integrate varied (but complementary) technologies and capabilities to address real-time problems and applications.
     With particular emphasis on addressing DOD in-use needs - a primary source of the funding - those teams include representation from multiple Federal agencies, private enterprises of all sizes, and not-for-profit organizations. To date, relatively few SBIR awardees are actively engaged.  The feeling is that, as a (the) major conecntration of technical talent,  that is an omission that should be rectified. 
     Importantly, these team-developed applications also often meet technology needs of multiple customers. This brief presentation will overview some of these projects.

Joanne Goodnight, ITECS Innovative Consulting
In the conduct of her work with ITECS, JoAnne Goodnight is involved with several large and mid-sized firms, many new to both the federal and the SBIR space.
    In this brief presentation, she will overview some the types of collaborative interest she is being called upon to address - with some indication of how it is likely possible to engage qualified SBIR awardees as appropriate. As emerging opportunities, some of these may require being involved when the systems are only just evolving ... but sometimes that may be the best time to have impact and to stake out the opportunity(ies). 

4:00 PM Let me ask you this ....
This very popular interactive Q/A and free-wheeling working wrap-up to most events organized by the Innovation Development Institute will involved several of the participating professionals - Tech Seekers and Professional Service Providers.
4:30 PM Networking Reception:
Canapes and Nibbles plus Open Bar
Formal conference activities conclude