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|Elements of this discussion|
|Large firm/small firm collaborations:|
|How are White Papers being use here?|
|White Paper Template|
|White Paper versus DataSheet/Product Brief:|
What is a White Paper?
Longtime used by government personnel to discuss a particular position or problem solution, in recent decades the term White Paper has also come to refer to documents used by companies to introduce technology innovations and products.
In the context of addressing bringing small firms and larger firms together in working relationship, an appropriately structured White Paper can provide a useful vehicle within which briefly (3-4 pages)
Properly structured, this type of White Papes as 'working document' can be an effective marketing communication tool.
Large firm/small firm collaborations:
What defines the ASSET system is that, in various settings,
Specifically, the focus is to those areas of endeavor in which the Tech Seeker with decision-making authority have told us that collaboration in some appropriate form with SBIR-involved firms is a declared business option and objective.
It is important to stress that these are not tire-kicking or window shopping exercises - these are not simply showcasing efforts; nor, in major part, are they product-buying endeavors as such. For the Tech Seeker engaging the ASSET system, the primary driver is that they have problems to solve and/or needs to be met where partnering would broaden the scope of expertise available; bring a fresh perspective; complement internal capabilities; reduce cost or shorten time to completion --- or some combination of all of the above.
How are White Papers being use here?
In the context of what we do to bring Tech Seekers together with appropriately qualified SBIR-involved firms, with other tools, White Papers have become a primary means whereby decision-makers in the larger firms can determine whether (or not) there is value in their getting to know more about a particular SBIR awardee and what they bring to the table.
White Paper template:
To give some consistency on these occasions to what is submitted to, and received by, the Tech Seeker, in the My Private Work area provided to all interest-registering SBIR awardees, we provide a Working Template. Retained in editable format there until you are finished working on it, the template can help guide the less experienced through the types of issues usefully addressed in such documents.
More experienced players who may well already have such White Paper type pieces may, if they judge them to be relevant to the task, use those in lieu of preparing new ones here. If that is the case, forward those to us as attachment to an email.
The elements which make up a Data Sheet or Product Brief – features, benefits etc – are usefully descriptive and, entirely appropriately, will likely be an integral part of most submitted White Papers.
However, those with considerable experience in this space suggest that, to make that White Paper most effective - i.e. to have the target audience actually read it - the effort should be to engage that reader. By leading with discussion of the areas of problem concern already identified by the Tech Seeker as of iterest and relating how what you bring to the table - skills and capabilities as well as technology specifics - could potentially address those concerns, you are already providing the basis for pre- and at-event discussion.