In this case that is a total of 379 SBIR awardees in receipt of this
particular email alert.
Site Registration:
Full access to, and usage of, the site by those in receipt of an email like
this one requires Site Registration
http://www.inknowvation.com/novartis-inknowvation-at-work/registration
What can you do on the site?
Once you are Site Registered, your
interest in a possible (and relevant) working relationship is assumed.
That condition also assumes that you
All of which will be part of the
data used by Novartis personnel to determine if there would be mutual value in
your being in Parsippany on September 21-22.
All that pre-event information exchange can be handled on site in your private
and secured Work Space on the Event site. Based on those – plus
a Business profile on you we provide to Novartis (and which you will see prior)
- Novartis will decide to which approximately 30 SBIR Awardees
they will extend invitation to participate in this no-cost event.
Objective: getting to a mutually valuable working relationship.
Event Location: importance
By careful design, all inknowvation@work®
events – which feature a single large corporation in the role of Tech Seeker
- are held close by a primary facility of the featured firm. A major
benefit of that event siting always means that, because they can do
other business during that trip, Event Participation usually engages a range of
Senior Corporate Management and others who would not normally get to meet with
several quality SBIR firms and to get a sense for how they would usefully
engage that wealth of talent on a systematic basis to mutual benefit .
Not only do you normally get to meet these persons and often to spend serious
time with them but that support and subsequent buy-in to the approach of
enabling SBIR collaboration(s) have several times already proved valuable
downstream at both the individual deal and overall level.
_____________________
Not your area of expertise?
By careful mining of our sophisticated SBIR-STTR relational databases, the
effort is to ensure that only small firms with capabilities relevant to
this particular area are in receipt of this email.
That said,
We apologize therefore if you are not the one whose expertise addresses the
subject area of this email.
If however, we got it right, and you – the company or the person - has
expertise potentially relevant to the designated task to hand, let us actively
encourage you to go to the event site to find out what this is all about.
_______________________________________
Needs-driven approach = high rate of deal-flow
That said, almost by design, not all
of these are major deals. In fact - based on considerable experience of
which deals work out - we actively encouraged a first-time working relationship
in particular to be lower-risk and staged. Both parties need time to
build the trust and respect factors that underpin most viable, ongoing
relationships – which is often what we, you and they are looking for.
At a minimum, ASSETs involved small firms report creating useful points of
contact with the large firms which proved valuable subsequently.
Why such a high rate of return?
It’s about meeting a real need:
In strong contrast to most showcase-type events in which SBIR awardees
participate, all components of the ASSETs®
approach begin from the technical needs and business interest of the larger
firm – whom we designate the Tech Seeker. These needs MUST be
real. Tire kicking and window shopping is explicitly not allowed.
>From that set of requirments, what we do is always
When was the last time that defined
an SBIR event
in which you (were required to) participate?
Getting to a deal:
Initiated by long-time SBIR advocate Ann Eskesen to support achievement of
in-use condition of developed technologies of SBIR involved firms, the premise
is always that if small firms involved and making presentation
that the odds that common ground will be found and deals made are likely
to be quite good. We anticipate that, given the level of interest
at appropriate levels in Novartis, this event will be no exception
_________________
Novartis OTC Areas of Collaboration focus for
September 21-22, 2011 inknowvation@work® event
to be held in Parsippany, NJ:
Therapeutic space
Broad impact areas of focus
____________
Ann Eskesen
Innovation Development Institute
45 Beach Bluff Avenue Suite 300
Swampscott, MA 01907-1542
_____
Voice: (781) 595-2920
Email: ann.eskesen@inknowvation.com
Web: http://www.inknowvation.com