Site Registration required:
To protect your data and that of Novartis, full access to, and usage of,
the site by those in receipt of an email like this one requires Site
Registration
http://www.inknowvation.com/novartis-inknowvation-at-work/registration
What can you do on the site?
Once you are Site Registered, your
interest in a possible (and relevant) working relationship is assumed.
That condition also assumes that you
All these data – detail on the site
- will be part of that used by Novartis personnel to determine if there would
be mutual value in your being in Parsippany on September 21-22.
With the define objective of any inknowvation@work®
session being actual working relationships, no-one wants to waste your time by
your being event-involved unless there is significant common-ground interest.
All that pre-event information exchange can be handled on site in your private
and secured Work Space on the Event site. Based on those data
Novartis personnel will decide to which approximately 30 SBIR Awardees
they will extend invitation to participate in this no-cost event.
Event Location: importance
By careful design, all inknowvation@work®
events – which feature a single large corporation in the role of Tech
Seeker - are held close by a primary facility of the featured firm. A
major benefit of that event siting always means that, because they can
do other business during that trip, Event Participation usually engages a range
of Senior Corporate Management and others affiliated to the Tech Seeker who
would not normally get to meet with several quality SBIR firms and to get a
sense for how they would usefully engage that wealth of talent on a systematic
basis to mutual benefit .
Not only do you get to meet these persons on their own turf, as it were, and
often to spend serious time with them but that support and subsequent buy-in to
the approach of enabling SBIR collaboration(s) have several times already
proved valuable downstream at both the individual deal and overall level.
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Not your area of expertise?
By careful mining of our sophisticated SBIR-STTR relational databases, the
effort is to ensure that only small firms with capabilities relevant to
this particular area are in receipt of this email.
That said,
We apologize therefore if you are not the one whose expertise addresses the
subject area of this email.
If however, we got it right, and you – the company or the person - has
expertise potentially relevant to the designated task to hand – and/or to other
listed areas of interest - let us actively encourage you to go to the
event site to find out what this is all about.
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Needs-driven approach = high rate of deal-flow
That said, almost by design, not all
of these are major deals. In fact - based on considerable experience of
which deals work out and which often stumble - we actively encouraged a
first-time working relationship in particular to be lower-risk and staged.
Both parties need time to build the trust and respect factors that
underpin most viable, ongoing and longer-term relationships – which is often
what we, you and they are looking for.
At a minimum, ASSETs involved small firms report creating useful points of
contact with the large firms which proved valuable subsequently.
Why such a high rate of return?
It’s about meeting a real need:
In strong contrast to most showcase-type events in which SBIR awardees
participate, all components of the ASSETs®
approach begin from the technical needs and business interest of the larger
firm – whom we designate the Tech Seeker. These needs MUST be
real. Tire kicking and window shopping is explicitly not allowed.
>From that set of requirments, what we do is always
When has close proximity to senior
decision-makers and extensive opportunity to talk in
different contexts and at length defined an SBIR event in which you (were
required to) participate?
Getting to a deal:
Initiated by long-time SBIR advocate Ann Eskesen to support achievement of
in-use condition of developed technologies of SBIR involved firms, the premise
is always that if small firms involved and making presentation
that the odds that common ground will be found and deals made are likely
to be quite good. We anticipate that, given the level of interest
at appropriate levels in Novartis, this event will be no exception
_________________
Novartis OTC Areas of Collaboration focus for
September 21-22, 2011 inknowvation@work® event
to be held in Parsippany, NJ:
Therapeutic space
Broad impact areas of focus
____________
Ann Eskesen
Innovation Development Institute
45 Beach Bluff Avenue Suite 300
Swampscott, MA 01907-1542
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Voice: (781) 595-2920
Email: ann.eskesen@inknowvation.com
Web: http://www.inknowvation.com